Well said by Erick Harbison - if social media is the cocktail party then email marketing is the meet-up for coffee. The original one-to-one channel.

Every growing business aims for engagement building relationships and deliveries. One solution to all their quests is email marketing. It's considered one of the most powerful marketing tools at your disposal. According to the latest studies your business ROI can grow to 4400%.

Emails help in creating communities and interacting with clients taking the business on a personal note. Many times it's not possible for companies to maintain a proper infrastructure for email marketing. So many Email Marketing service providers can help you generate top-quality bulk email marketing services.

Here is a list of the best email marketing platforms available in the market. To choose the ideal email marketing platform to deliver the best results you can choose from the following.

The best leaders in email marketing software ever!

Since 2013 ActiveCampaign has come a long way. Today it is the leading provider of software as a service. It has almost 180000 active users who find their email marketing less demanding now. It can facilitate sharing email campaigns while also allowing you to send SMS to your potential customers. You can also leverage the features like list management autoresponders and contact automation. Its CRM can share direct messages add notes and even schedule appointments with contacts. Email marketing is just one but it also offers many other products. While you can count on it for its functionality you may also come across certain limitations. Here goes the list of the same:

Pros:

1. It has a robust automation
2. It offers detailed reporting
3. You can leverage its free migration
4. It has good deliverability

Cons:

1. It only offers a free trial but no free plan
2. It can make you pay a fee for a client preview

Brevo is a comprehensive CRM suite trusted by thousands of companies globally. It consolidates all crucial marketing activities into a single unified platform. This provides businesses with a succinct overview of all tasks facilitating seamless management across various aspects. Brevo ensures that it understands your needs and requirements and also emphasizes the best-practiced strategies tailored to your business specifications.

This platform encompasses a robust all-in-one platform providing dedicated CRM email marketing software and the capability to manage marketing campaigns across various channels including Email SMS WhatsApp and chat to cater to all your business necessities. With Brevo you can design visually appealing brand-consistent campaigns across various channels ensuring a reach and close connection with each audience member. Once configured their robust targeting and segmentation options can be utilized to personalize communications across different channels.

Pros of Brevo

1. Multichannel marketing capabilities
2. Comprehensive CRM suite
3. High deliverability
4. Extensive integration options
5. User-friendly interface
6. Versatility in managing sales journeys

Cons of Brevo

1. Limited information available publicly
2. Lack of transparent pricing
3. The potential learning curve for complete utilization
4. Unclear details on automation and segmentation features

ConvertKit is the best bet for your growing business because it has all the features that most businesses need to improve their ROI. This email delivery service company is not overly complicated or confusing. It can schedule your business needs and campaigns. It includes features that help you to get in touch with your client easily and effortlessly. It has a unique design and intuitive features covering loads of integration options.

ConvertKit can help you to integrate with hundreds of other useful software platforms. It gives you a very rich experience in handling your business needs. This platform is one of the easiest to get used to with drag-and-drop features. And also allows you to stylize your email in one go.

Pros of Convertkit

1. Come with best-in-class deliverability.
2. It’s simple and easy to use.
3. Have a fantastic user experience.

Cons of ConvertKit

1. It is expensive in comparison to other competitors.
2. Users can face a lack of interoperability with other platforms.
3. Somewhere it lags in the engagement with multiple clients.

AWeber leads the competition with well-priced email marketing. It automates and analyses the requirements of the user and provides features that work together well for both experienced digital marketers and newcomers. AWeber is an all-in-one platform that covers many business and communication types.

It provides you with the interconnection of platforms which includes Email SMS Facebook Chat CRM and more. They help you to focus on the important tasks and put the rest of your work on autopilot with automation. It helps you create professional-looking emails in no time using its great feature which is an email builder. It pieces together smarter and more compelling email campaigns together. With the help of its great feature of platform integration it makes it possible to retarget your customers and helps you to attract new leads.

Pros of Aweber

1. Accessible 24/7 customer support.
2. Productivity-focused UI.
3. Wide range of templates and options.
4. Comprehensive onboarding and online resources.

Cons of Aweber

1. Requires credit card for a free trial.
2. No free version.
3. Migrating from other solutions isn't easy.

Mailerlite

In 2005 Mailerlite started its journey as a web design agency but soon discovered the potential market for email delivery services. Now they are helping companies generate revenue by helping them to ensure better market presence. In 2010 it provided a simple yet very powerful tool to easily handle all your email marketing-related problems. It comes with a lot of powerful automation features to grow your business. You can personalize the emails for each business based on things like device type country list membership or any other custom information you might have on the individual businesses.

One of the main reasons for companies to choose Mailerlite is that they offer an all-in-one marketing platform that includes email marketing CRM automation workflows sales tools website builder operation hub and more. The best thing about them is that they continue improving their tools and features to help their clients.

Pros of Mailerlite

1. Excellent services even in the free plan.
2. Comes with affordable plans.
3. They have time-zoned sendings so you don't have to worry about which country you are operating from.

Cons of Mailerlite

1. Have limited customer support.
2. They have a low choice for e-commerce platform integration.
3. Sell digital products for a particular area.

If you are frustrated with the dozen apps and unable to find the right solution for your business and marketing needs then Ontraport is the one-stop solution for all of your problems. Their vision is to solve all the needs of the businesses that arrive while they are growing. They are serving thousands of business owners in over 60 countries and various industries including coaches and speakers authors and bloggers consumer service providers and professional service providers.

The best thing that you like about Ontraport is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series cart abandonment emails cross-sell emails and more. They offer detailed email analytics that shows you important values which you can use to ease your business growth.

Pros of Ontraport

1. Provide all these services at a very affordable price range.
2. Customer support via different methods is available.
3. Ontraport is the support behind your promoting efforts flawlessly coordinating messages greeting pages online business and more with your CRM.

Cons of Ontraport

1. Their revealing dashboard isn't outwardly engaging as it doesn't have diagrams & graphs.
2. Map out and workflows are hard to understand on this service.
3. Ontraport services are mainly helpful for the customers in the long run.

MailerSend is the best email marketing software for internet business organizations. It solves complex work processes with its cutting-edge software technology. They have 10 years of hands-on experience to improve your business standards.

MailerSend has earned its reputation as a leading marketing automation tool provider by focusing on building a world-class product that provides multiple solutions for B2C B2B and e-commerce businesses from around the globe. MailerLite is a strong competitor in the creators and small-medium business bracket. It incorporates the fundamentals you want for fruitful email showcasing like studies mechanization popups and greeting pages. MailerLite likewise incorporates many eCommerce stages and advertising devices you're presumably previously utilizing. Initially it seems by all accounts to be one of the more underestimated stages and this is generally because of its perfect plan. But that’s also what makes it powerful.

All that about the MailerSend is outfitted towards development from eCommerce usefulness to limited-time pop-ups and the capacity to make landing pages.

Pros of MailerSend

1. Website and landing page builder for quick web asset build.
2. Helps to bring more leads through pop-ups and forms.
3. Personalize campaigns using advanced targeting features.
4. Test experiment & streamline your emails to improve your email marketing benchmarks.

Cons of MailerSend

1. Doesn’t include CRM functionalities (Though it allows for integration).
2. Limited integrations.
3. Provide a lot of company information to get an account set up.

If you want to increase your ROI then sit back and relax because Moosend is there for you. They have the easiest email marketing software ever. Every small and big company is using their services and creating a path for their success in this growing market. They are trusted by major big companies like TEDx GUCCI VOGUE ISOBAR DOMINOS etc.

They are receiving resoundingly good reviews from these companies also. Moosend contains features like Drag and Drop feature list segmentation etc. You can curate your email with the help of just a push of a button. They have the most advanced automation feature to thrust your email marketing forward.

Moosend has a good user interface to provide you with easy-to-navigate features through your complex tasks. They made their software to manage multiple email campaigns and mailing lists and to design and send newsletters created in their editor. Moosend is a robust software for email marketing for big and small businesses. They cater to the demand of all types of businesses around with great care.

Pros of Moosend

1. In the G2 comparison Score they got a 93% score.
2. They provide you with quality support round the clock.
3. Outstanding support adds provides feathers to the cap on Moosend.
4. It is a tool that helps you tackle the demand of today with their latest software ever.

Cons of Moosend

1. They have limited analytics capabilities.
2. Their backend processes take a lot of time.
3. Some things need a workaround than other systems that Moosend has already in-built.
4. Their website is not mobile-friendly.

Houzz pro is the email marketing service provider that is trusted by 3+ million of their customers and businesses all over the world. Houzz pro combines all your business activities in one centralized place so that you can take an overview of all your tasks in one go. They help business owners tailor their needs for their success.

This platform includes a robust training platform that not only reviews your needs and requirements but also highlights the best-curated practices according to your business requirements. Houzz Pro provides a dedicated CRM email marketing software landing page creation online chat and forms management etc. for all of your business requirements. You can easily design stunning brand-consistent campaigns using their email builder which has a huge range of email themes. Once it's configured you may use their robust targeting and segmentation options to customize the email.

Pros of Houzz Pro

1. Gives you the ease of creating Proposals Invoices and POs.
2. Provides easy functionality and business management.
3. It is user-friendly and does have many nuances that we had to figure out the hard way.

Cons of Houzz Pro

1. Some glitches need to be fixed as early as possible.
2. The mobile app is not working properly.
3. Should provide more regular training on how to maximize the use of the software.

It is one of the best email marketing software in the online marketing world for e-commerce businesses. It contains one of the best and most sophisticated workflows. It has the best in the market combined list advanced list segmentation. This helps businesses to receive personalized emails triggered by their behavior on your site. They have their systems to follow timely reactions to emails based on how customers react to your emails.

Drip is designed specifically to cater to the needs of the online user experience for shoppers. They have a great team to support with issues like setting up and using the service. Drip's intelligent marketing automation capabilities better email segmenting split testing features list groupings and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of these tools you may increase sales by reaching out to specific clients on your email list.

Drip has a 14-day free trial and has one plan that ranges from $19 to $1599 per month. This payment system depends on how many contacts you have in your account. Here are a few of the price points for the services available with Drip email marketing.

Pros of Drip

1. Drip provides you with a very sleek and eye-catching User interface.
2. They give you a very advanced automation feature.
3. You can send scarcity emails with the help of external tools.

Cons of Drip

1. Lack of tools to create a landing page for the website.
2. A low number of integration with other tools.
3. Provide you with the split test variations in the email content.

Conclusion

The majority of these free email marketing service providers have powerful capabilities that are included even if you don't upgrade to a paid plan. It should be possible for small firms and marketers to maximize these opportunities while saving time and money. Many of the premium plans are reasonable and flexible enough to fit your budget, even if you need to upgrade to meet your business's needs.