Choose Your Favorite Among Top 10 CRM Software in 2024
As the world has evolved over the past few years so has your company. Communication has seen major changes with Salesforces adopting hybrid work models and customers limiting in-person interactions. There is no going back to analog methods of communication now that digital ones have taken their place. You need CRM (customer relationship management) systems now more than ever.
Even if you have a CRM you may want to upgrade to a more advanced one. A good CRM should do more than just keep track of contacts; it should also document every interaction your team has with each customer. This can include the customer's initial purchase support calls and a sales rep's meeting or call notes. A customer relationship management system (CRM) can store analyze and present this data at the right time.
The top CRM platforms that passed our tests are compiled here. Learn more about the best CRM software for your business by reading our recommendations and buying guide.
1 Salesforce

Salesforce the top overall choice on our list integrates with IT sales customer service and marketing systems. This lets you use your present system while programmes share data and centralize information. Its primary target market is smaller enterprises although it can scale to accommodate larger ones as well. Salesforce's cloud-based platform means that you can work from anywhere and yet stay in touch with your company and customers.
Salesforce's strongest suit is its ability to work with a wide variety of different programmes. This is the foundation of the system; more advanced functions such as territorial mapping and a speed dialer can be added as needed.
Salesforce CRM software platform makes use of a knowledge base populated by Salesforce professionals who are happy to help with any issues you may have. It also has training videos and credentials for professional development. This is crucial since it eliminates the need for the client to contact customer service to get this data.
2 Freshworks

By consolidating all of a business owner's resources into a single location Freshworks helps one-person operations run more efficiently. Converting site visitors into leads is as simple as clicking a button once. With this web-based programme you can get to your files whenever you want. Now that you have access to some of the most promising leads for your company you can do more to engage your customers and close more deals.
To meet your requirements Freshworks employs an AI platform that does insightful research. Integration with other popular tools like Hubspot Meta Klenty and Calendly is a breeze with this.
With this programme all your contacts may be consolidated into one easy-to-access spot. You can compile reports detailing recent actions email campaigns and more. The analytic function allows for painless examination of data pertaining to customer service.
In order to learn more and get credentials you can check out the Freshworks Academy. Also through online tutorials and blogs you can easily reach customer service with only a few clicks.
3 Pipedrive

With Pipedrive you can increase sales and decrease overhead costs. To help you grow your business to its greatest potential the platform is geared toward putting you in charge of the sales process. This easy-to-use software lets you focus on your business not the programme.
Its action-based approach monitors revenue and facilitates subsequent contact with leads. Integrating Pipedrive with your existing tools (email OneDrive GoogleDrive etc.) is a breeze.
Pipedrive provides a fully functional 14-day free trial with full access to all features and 24/7 customer support. Add-on packages such as LeadBooster and Web Visitor cost an additional $32.50 and $41 per month respectively in addition to the base $12.50 monthly fee.
It is possible to generate reports in a format of your choosing with Pipedrive. Company performance is evaluated in relation to predetermined targets using metrics. Automating routine operations with AI (artificial intelligence) integration frees up time to concentrate on what really matters: your clients.
4 HubSpot

HubSpot has worked hard for its reputation as the top free customer relationship management system. HubSpot is the greatest free CRM solution since it consolidates marketing sales and customer care features and allows users to handle up to one million contacts without time limits or expiration dates.
Once you upgrade from the free plan monthly plans start at $45 per year. Consulting services for inbound and outbound marketing are examples of useful extras that can propel a company to the next level. The package also comes with the services of a business consultant who can advise you on expanding your company.
HubSpot has a global community of experts who are happy to help. Assistance is available around the clock by in-app chat email and phone.
HubSpot's open API makes integration a breeze. Getting your platform up and running is a breeze with the help of detailed tutorials. Integrations include WordPress Gmail AgencyAnalytics and Zoom.
5 Zoho

As a component of the wider Zoho suite of company management solutions Zoho CRM is a major player in the CRM industry. Designed with businesses of all sizes in mind the focus is on the simplicity of use.
Zoho CRM is compatible not only with other Zoho products but also with a wide variety of other programmes. You will immediately begin using Zoho's "Enterprise" package. This entails a wide range of features such as user-specific portals territory administration tools and supplemental modules and buttons. The monthly plan per user starts at $35 (or £30). One disadvantage is that users only get 1 GB of storage space with Zoho Premium. Additional data storage costs $5 per month for every additional 5 GB needed.
When it comes to getting your company set up on the Zoho project management CRM system you won't find a lot of free support offered by Zoho. Webinars written materials and video tutorials are available for self-study nevertheless.
6 Insightly

Despite Insightly's almost decade-long existence and $50 million in venture capital funding in 2016 the company's prominence in the market is only now becoming apparent.
Insightly recently added a project management function to its regular package but users say it's lacking.
The 'Professional' plan costs US$49/UK£37.50 per user each month and includes personalization MailChimp connection and dynamic layout rules. The primary issue with Insightly is that its pricing is far higher than those of its rivals.
Soon after you sign up for Insightly you'll get an email asking you to schedule a 15-minute appointment so the company can assess your requirements. There isn't a lot of built-in help available to learn the system during onboarding but you can sign up for webinars and watch a tonne of training videos.
7 Keap

With its interface and straightforward setup Keap appeals to organizations using CRM software for the first time. Keap doesn't assume its users have any prior CRM experience. The all-in-one CRM software keeps all customer activity in a central location and adds all client interactions.
With a few clicks from the dashboard your team may send texts and emails schedule meetings and make purchases and invoices. Keap automates the maintenance of your contacts based on your actions across several platforms making it much simpler to focus on expanding your business.
Keap's pricing is unlike that of other CRM tools and that's not the only way in which it stands out as a product well-suited to first-time customers. You can automate the process of converting leads into customers without knowing how to code.
Besides you may choose between a chronological arrangement and a categorical one for your data making it easy to find what you need. Keap offers user-friendly analytics for revenue patterns email marketing and list expansion.
8 Ontraport

Ontraport has many useful features for businesses that sell online (products services memberships) including tools for marketing transactional sales/payment processing cross-selling promotional codes and post-sale nurturing.
Ontraport is not like the other examined CRMs thus getting used to using it may take some time. When you create a new contact or deal for instance a whole new screen with many tabs and fields appears. You are unsure of the required information and you cannot save your work; the only option is to exit the page by clicking the "Back" button. It turns out that creating a record is as easy as entering a single piece of data (such as a first name) and then pressing the back button.
A contact record shows the platform's touchpoints: campaign history and actions purchase and membership history credit card info subscriptions and coupons. You can send an email or text message to a contact as well as set up a task and charge a purchase to the person's credit card.
9 Monday.com

For enterprises with unending sales chores and complex endeavors Monday.com Sales CRM offers project management. Core work management software offers time-saving and organizing features. Monday.com Sales CRM customers benefit from simple interfaces and unlimited project boards.
Monday.com Sales CRM provides easy-to-use tools for your business's success such as a specialized dashboard for your company's communications or in-depth research via data visualization for your customers. Intentional design and the capacity to run and grow to any workflow set the foundational work management platform apart.
The Monday.com Sales CRM is not only configurable but also a platform designed for project management. Automated email tracking customer interaction documentation and the ability to rank potential sales leads are a few of the time-saving benefits of a centralized data hub.
10 Podio

Podio is an adaptable and adjustable platform for online collaboration and teamwork. With Podio everyone is always on the same page in terms of due dates assigned tasks and project objectives. If your projects are well-documented and easy to follow your team won't have to stop what they're doing to check in on progress. You will be able to keep an eye on things and make sure they are moving along normally.
Podio's greater transparency and structure will save your team hours on organization and status meetings. Using Podio to interact with clients simplifies feedback loops improving results and building relationships.
Podio puts all your interactions in one place in the context of your work. Your group's ability to communicate effectively can be honed without adding to the inboxes of all participants.
Wrap Up!
The best CRM software allows you to save notes, emails, phone calls, and a sales pipeline prediction with client details in your database. It reduces the danger of missing assignments, appointments, and notes, which can harm sales. Finding the right customer relationship management (CRM) software may be a time-consuming and expensive process.
Upon researching ten of the most popular CRM tools available, we settled on these as the top picks for enterprises of any size. Our top picks include pieces of CRM software that were simple to get up and running and have many useful features even in their most basic packages. Training and assistance for customers needed to be easily accessible. We awarded bonus points if the CRM could be easily integrated with other widely used business applications.