Do you know about the global presence of more than 4.74 billion people on social media platforms? How many of them know about your business?

With a smart business leader like you the social media presence of your brand is no surprise. But are you one of the names with thriving existence or are you just there? Your audience needs to know you requiring you to take proper measures. Boosting social media engagement is one of them and can serve as the foundational pillar for your brand online.

The role of engagement is irreplaceable as it tells your audience’s response to your brand. It can help you alter your content creation or your products and services. It also plays a part in tracking your performance throughout time.

Considering that you must frame and understand how to increase your social media engagement. You have to post content daily while focusing on what your audience finds engaging. The list for the same can keep going and we find it hard to sum that up in a few lines.

Let us commence with a quick post and learn how to engage with audiences on social media platforms. We want you to make the best use of leading-edge technology so we will also emphasize leveraging Wix to its best for your social media engagement. This tool is more than a website builder and can also find ways to improve social media marketing.

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Wix not only makes it easy to create and publish posts but it also helps you look after your social media marketing performance. Now as were previously talking Wix can make noteworthy changes in your social media marketing attempts. If you are wondering how this post is here to help you.

Read it till the end!

1. Use Beautiful Graphics

Social media gives us all the freedom to speak our minds. That’s why we can find plenty of magicians ready to incorporate secret methods to rule the world of social media with the marketing strategy. However nothing works as better as the engaging content and consistency in which posted.

While creating content it is a good idea if you can reuse it for other platforms and should be able to catch eyes with it. Visual content can grab the audience’s attention better so yes proceed with images or videos. We will talk about videos later let us start with images first.

Pictures are better than words at gathering the attention of the audience. You can use beautiful and imaginative images. Try to connect it with relatable daily life scenarios. You can also use post templates by Wix to simplify your tasks. You can start creating your posts by visiting the website’s dashboard on Wix and selecting Social Media Marketing. Select the type of content you want to create and select if you want to use a template or from the beginning. Choose the necessary setting and you are good to go.

2. Leverage Videos

We talked about incorporating videos as content for your social media marketing strategy. Let us tell you why? Videos are leading marketing content that you can publish on social media platforms. Your audience prefers footage and videos over words presented in the post.

Some ideas we can give you are interviews product presentations or brand events. Let us come to the other benefits videos can hook your audience and make the best of trending topics Consider the length of the video according to the platform such as longer for YouTube and shorter for TikTok.

Though every platform can differ in the context of the content you have to present some similarities including the video are there. As we did for images we want to tell you about the video templates available on Wix and let us elaborate steps. The process is quite simple and somehow identical to how it was for images. Apart from what’s explained earlier you can visit the media manager pick the video/images and press shift with the mouse click. Next select create a video. The tabs on the top can work for customization and then you have to save and share.

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3. Use of Call to Action

Whenever creating a post don’t forget to add a call-to-action before you end it. You can ask your audience to like comment or even share as they are more like to take action wherever instructed. This can help you get more engagement. Examples of the same are don’t leave without leaving a comment and sharing the post.

You must also include the buttons or icons of your social media handles on your website. With this a visitor to your website can become the audience of your social accounts. You want your audience to find you on other platforms you keep for your business. That is one of the ways to improve your social media engagement.

Well including CTA in your texts is something you will have to incorporate into your posts. However for adding buttons you can count on Wix Editor as it can add and set up your social media handles for you. As Wix has drag-and-drop features just a few settings would be enough to make the clickable icon of your social media handles visible on your webpage. Here are a few steps you can follow. Start by selecting a particular section of the page go on edit then select the show icon click+ shift add the text and link and you are done.

4. Start Cross-Promotion of Content

You can utilize one piece of content by cross-promoting it on different social media platforms. It can bring many eyes to your post resulting in much attention. Cross-posting can include using one piece of content on various platforms but you can alter it a bit. You may change the format terms or connecting media to make it fit according to the audience.

You can also share links to the other handles to attract your audience to almost all social media platforms. For example add the link to Facebook and Instagram in your YouTube description. Share the link to your YouTube channel in your Instagram bio.

Even though you have to share the same content posting them differently can get monotonous and we want to avoid that. We suggest using Wix.com to share your content on different platforms. Wix is more than a website builder; its usage over here can prove that easily. Whenever you will plan to publish your post using social media marketing in your dashboard choose and edit your post and then select the NEXT at right. Next you will select the platforms to connect and you’re done.

5. Consistently

You must have heard the saying stating the role of consistency in success. Remember it every time you want to increase your social media marketing. Let us tell you why- the platforms do their magic when your brand communicates consistently. You can start with a regular pace every day.

Knowing the ideal time to post is another way to increase your engagement. You can identify it according to the platform and your audience. No brand would want to spam its audience so hit the right timing to connect with them.

Talking of how many posts to share one or two can be ideal. Even if you prepare your content in bulk there is a way you can schedule them and use them for later. Prefer a tool like Social Post by Wix.com and set the ideal time to publish them.

6. Set the Content Strategy

You can’t leverage digital marketing without knowing the role of content in it. After all CONTENT IS THE KING. Moreover what connects your brand with its audience? It is the content! But how would you know what content has to be posted and when to make your audience engaged?

Content calendars can come in handy when you want a guide map for whatever your business wants to share and market throughout different marketing channels. It also enables you to define the content themes and publish with a balance with the audience and objective of the social media platforms.

Content calendars can play a part in emphasizing the long-term strategy of your social media marketing eventually highlighting engagement. Let us tell you a secret! Instead of doing a lot of manual work you can switch to the calendar by Wix editor which can simplify your efforts.

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Conclusion

Well this was it we are calling this post a wrap now. Before we could end let us tell you about the undeniable part played by your social media marketing engagement. Connecting with the audience better can strengthen your relationship with them. This can get you more opportunities for brand loyalty word-to-mouth referrals and eventually sales.

In this post we have walked you through a list of secrets that can increase social media engagement. Content which is one of the most important ones can require you to emphasize the graphics and videos. You must also prepare a schedule for your posts and also remember to publish your posts at the right time.

You must cross-promote your posts on different platforms and put the call to action by the end of it. At the same time you must also add social post buttons on your website as it can bring your website visitors to your social media channels.

Well we also understand the abundance of responsibilities you have as a business leader. Since we don’t want marketing to be overwhelming for you we have also shared some tools to boost your engagement. Moreover leveraging a leading platform like wix.com for your social media platforms can be never less than a smart move. Not just a website builder wix.com is also the solution for your social media engagement.

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