There’s a saying that goes: keep your friends close and your enemies (competitors) closer. As our competitors are our biggest motivators motivating us to work harder for success. So it is vital to perform or study your competition to have success in your online marketing strategy. If you are a marketer it is essential to learn from your competitors by performing competitor analysis. Nowadays social media is a great way to grow your business online. With the help of social media you can effectively reach several audiences and increase your brand awareness.

Social media competitive analysis helps you to gain awareness of strategies that your contender is using. Hence by studying the competitor and learning from their failure and success you can build your online presence. To help in analyzing the social media metrics of your competitor there is a tool that can help you perform social media competitive analysis. SEMrush's social media analysis helps you to identify your competitors' data to build a robust marketing strategy. The SEMrush tools for social media help you unveil your competitor's plan in a matter of time. It includes a social tracker social poster social analytics and social inbox. 

At nerdseries.com we will help you to leverage your competitor's social media strategy by using several tools of Semrush. It will further help you to create an online marketing strategy that outshines your contender. 

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Step 1. Setting Up Your Semrush Account to Perform Social Media Competitive Analysis

To get ahead in the social media game and reach your competitor's social media strategy setting up your Semrush account and analyzing social media metrics is a must. Sign Up to create an account by choosing a plan that fits your needs. Now that your account is created adding your competitors is the next step. Login to your Semrush account and configure the social tracker tool to monitor the profiles on social media. Set up the social media tracker tool and then add the profiles of your competitors. Now this SEMrush tool for social media will track the data on the profiles you have added. 

Step 2: Analyzing Posting Strategies of Your Competitor

It is essential to understand the posting strategies of your competitors on social media. It will offer valuable insights into what audience engages most with the post. SEMrush social media analysis helps you to make it easy and allows you to dive deeper into it. For competitive social media analysis first access the Semrush social media tracker and choose the platform you wish to analyze. You can view the activity report in the activity tab where you can check the data in graphs showcasing the post frequency of your competitors over a period of time. 

Look for trends in how often the competitor posts. When do your rivals post the most? Do they post more during certain events or times of promotion? When you have a complete overview of these patterns you can make your own strategies for posting content. After analyzing the frequency of your competitors' posts you have an understanding of building a content strategy for several platforms. 

Step 3: Understanding the Engagement Metrics of Your Competitor through Semrush

To learn what can work for your success you need to understand how users interact with the posts of your competitors on social media. With SEMrush social media analysis tool you can see how many likes shares and comments a posts get. To perform the social media competitive analysis use the social media tracker tool of Semrush. In the media tracker tool under the engagement tab you can find the number and it will help you to understand what attracts your target audience the most. 

You also need to understand that the time you post also matters in your success. When performing the SEMrush social media analysis you can also check the time when the post got the most likes and comments. So it is essential to understand or find the best time to post to make your social media better. You can pick a suitable time and plan your post accordingly by analyzing your competitor through the radiant tool of Semrush. By using this tool you can make your social media engaging and attractive for your audience. 

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Step 4: Observe the Search Rankings of your Competitor with the Position Tracking Tool

You can use Semrush's position tracking tool to understand your competitors' performance. This tool helps you to see the ranking in search engine results of your competitors. Log in to the semrush account and then add the details of your website. Choose the country and city to find the audience in specific places and then add the URL of your competitor’s site. After saving and confirming the details the tool will start tracking the data of the websites added. 

The dashboard of the position tracking tool will show you a lot of helpful information. You can see the keywords list and ranking of the sites by using these keywords. We suggest you keep checking regularly and watch the trends to get an idea of what’s happening. By tracking the ranking of your competitor you can learn about things that can work for you. 

Step 5: Understand The Hashtag Analysis Used By Your Competitor

For Social Media Marketers one of the essential tasks is to pick the right hashtags for posting and perform the Keyword analysis. Nowadays on several social media platforms searching for the right hashtags to post is a trend. Thus it is essential to find the right hashtags to enhance the marketing strategy. You can also learn the competitor's social media strategy by using these hashtags. If specific hashtags are gaining popularity you can also try using these strategies and see how it works. Further it helps to have a view of industry trends interests of the audience and communication strategies. 

After identifying your target audience and your industry competitors you can use various SEMrush tools to analyze social media metrics. These tools will help you to understand the competition level potential traffic and keyword volume. Furthermore after performing the analysis you can test and implement these strategies to find what matches your needs. Remember that keywords and hashtags change rapidly so perform a regular analysis to stay updated.  

Step 6: Benchmarking Using Semrush

Benchmarking is a vital process to understand your position in the market relative to the competitors. Semrush social media analysis provides several features that allow you to perform the social media competitive analysis to know your and your competitor's digital presence. By using your Semrush account you can quickly analyze the proper visibility and organic traffic. In addition to this backlinks are an essential part of SEO success. So Semrush can help you compare the number and quality of backlinks to get insights into areas for improvement. 

You can also perform a SWOT Analysis to refine your strategies. SWOT generally stands for Strengths Weaknesses Opportunities and Threats. By combining the insights from SWOT analysis you can have a strategic approach to boost your marketing efforts. 

Step 7: Analyze and Learn from your Competitor’s Ads

By utilizing Semrush's Advertising Research Tools you can analyze the competitor's social media strategy. This tool offers a complete view of your competitors' advertising strategies. It will allow you to see the texts and headlines that your contender prefers. You can also analyze the keywords that they use in their ads. Also you can look at where and how your competitors' ads appear in the search results. By using the research tool Semrush you can get details about the ads metrics CPC CTR and more. 

When you use SEMrush tools for social media analysis you can effectively integrate their efforts of advertising across several platforms. Finally you need to regularly monitor your competitor’s ads strategies to adjust and improve your tactics. Thus you will gain a better understanding of the approach your competitor is using for their advertising campaigns. 

Step 8: Refine And Implement The Findings For Your Social Media Strategy

After using the SEMrush social media analysis tools and analyzing social media metrics of your competitor it is essential to convert these findings to boost your digital presence. Use these details of your keyword and hashtags analysis into your social media strategies. Utilize what you learn and find to boost your advertising strategies. You can also experiment with several new platforms where your presence is not strong by using these analysis findings. 

After the analysis is completed refine the results and tailor the content accordingly. You can use these strategies and find that works for you. Furthermore to stay updated keep a regular check on your competitor's strategy and implement these to evolve and strengthen your presence. 

You can also use social media competitive analysis tools to measure the performance of your strategies. It is necessary to stay updated with the trends in digital marketing. It will help you to stay ahead of the competition and build your online presence. Utilizing these insights into strategies that you will implement will not only increase your presence but also help you surpass the competition. 

Importance of Using Semrush Analyzing Tools

It is very important to know how you compare to other companies that sell the same things you do when you own a business. This is why a tool like Semrush is useful. Semrush is a unique tool that lets you see how your online performance stacks up against that of your rivals. Let's say you and a few other kids in your neighborhood all have lemonade stands. It's important to know who makes the most lemonade and how they do it. If you have Semrush you can see how often they sell lemonade what signs they use and when most people buy from them.

When people search for things you sell online you can see what words they use with Semrush. What kind of toys do you sell? Semrush can tell you if more people are looking for fun toys for kids or educational games for toddlers. You can use these words on your website and in your ads to get more people to visit. Semrush also lets you know when your rivals are very popular and what people really like about the things they post on social media. This tells you what kinds of posts or pictures to make to get more people to know about your business.

Overall Semrush is like a helpful guide that teaches you how to better tell people about your business and persuade them to pick you over others. It helps a lot because you can make your business better if you know what your customers want and what your competitors are doing. 

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Conclusion

To sum up we suggest that it is necessary to determine the strengths and weaknesses of your competitors. It will help you to create new strategies and will offer you a distinct advantage. To build your online presence and get the advantage Semrush helps you in much more than that. We hope that you got to know about the SEMrush tools for social media analysis through this blog. As a matter of fact Semrush is the powerful digital marketing software that helps you to understand your competitor's social media strategy. 

To build and boost your online presence using SEMrush and its tools helps you to find out competitor social media strategy. It is an incredible tool that is valuable and can be used easily. Just choose where to start from and SEMrush social media analysis will do the other work for you. Make sure that the goal is not to keep up with your competitors but to stay updated with the trends and boost your presence. Semrush helps you to have a power that allows you to make smart choices that lead to success. For more brief on Semrush and its tools you can have a look at nerdseries.com.