Do you know Semrush is the ultimate solution for all the problems with SEO and digital marketing? Yes this is true and every SEO expert should know a lot of topics. This includes identifying target keywords analyzing your competitor's backlink profile and monitoring your social media presence to increase local online visibility. But wait who will help you understand topics like finding longtail keywords with Semrush?

TheNerdSeries is an ideal place to begin learning and gaining knowledge about all topics for tools like Semrush Keyword Research. Now let's get to our topic: keyword research. If you are a newbie or thinking of using Semrush then this blog is definitely going to help you out. What's the first thing you consider when working on the SEO part of a website? These are the queries that the target audience is actively seeking on Google. Researching keywords is what you do to find the right ones for your target audience. Working on the suggested keywords can provide valuable insights for all queries. But wait there are already millions and billions of results for almost every keyword you are going to research or think of. How will you stand out?

A good place to start is with long-tail keywords. Incorporate longtail keywords into your content and fine-tune your meta tags to boost organic visibility. By concentrating on long-tail keywords businesses may gain an advantage over competitors boost their search engine rankings and fuel long-term development in their online ventures. So let’s get started.

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Getting Started with Semrush

Step 1: Set up your Semrush account.

Signing up for an Semrush account is pretty basic and straightforward. For those doing this for the first time you will have the option to avail of a free trial or access its free account. The second option we typically choose is to sign up with a credit card number which we use to pay for plans. Another thing to ensure is that you get a free trial as many of you might not be paying for the whole year. In this way a free trial helps marketers take advantage of paid features.

Step 2: Create your "Project"

As long as you have the Semrush credentials you can login to the dashboard and access all the features. First create your project. According to the plan you can select multiple projects with one user. However selecting a free account will restrict you to a single project. Once you start working on your project and link your Google search console or social media it will start showing you detailed numbers.

Step 3: Working on Main Features

You will be working on the "Keyword Magic Tool." Entering a particular keyword is required to utilize this tool. It could be a shorter and broader niche you work in. After then a set of keywords would be shown. For this keyword you will see a 7-column table. This table displays the following specific details:

1. Intent: You can find out whether a term is for navigation information commerce or transactions here. Using this keyword intent as a guide you may complete your project.
2. Volume: The second item on the table is the search volume. Typically users set this to a global region. You may adjust it based on data from your location if you're working on a project locally.
3. Digital Trends: Sometimes you find a keyword with easy KD and higher volume but when you use it on your site you get zero traffic. That’s because you may have selected a keyword that has gone out of style.
4. Keyword Difficulty: Keyword difficulty also known as SEO difficulty is a way to determine how hard it is to rank at the top of search engine results for a certain question without paying.
5. CPC: For each ad click advertisers get a predetermined payment. The acronym for "cost per click" is CPC. It is a crucial aspect of internet advertisements. When you choose to work on long-tail keywords it’s generally low.
6. SERP Features: This search engine results page (SERP) element is common for searches that include people places things sports numbers conversions color selection etc.

Step 4: Export Project Information

1. Once you have filtered keywords using different filters and parameters it's time to export reports. This way you can use them further without logging in to the dashboard. It will be really helpful if you have selected a trial version and are unsure if you will continue to use Pro.

Step 5: Keywords Competitors & Links

1. Everyone thinks of grabbing more attention whether it's genuine or from a competitor's website. To do this we need to find keywords on the competitor's website. To rank higher you have to analyze everything.

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Finding Longtail Keywords with Semrush

You need to use Semrush's Keyword Magic Tool to develop an SEO longtail plan. This tool is available under the Keyword Research tab on the left side when navigating the Semrush dashboard. Enter your seed keyword (a term that describes the business best) into the search bar. As soon as you press enter a list of all potential keywords for different connected topics will be shown. Now infiltration is the key to getting the best longtail keywords. Now set the KD to lower to higher and the volume to higher to lower. We will provide a step-by-step guide to how you will do this. Then make sure to select the word count from Section 3+.

Gaining search authority for these less competitive keywords will allow you to target your primary objective keywords in due time.

Similar long-tail keywords that you may add to your Keyword List can be found in the Related Keywords Report while you are evaluating a long-tail keyword.

Because long-tailed keywords are so closely associated with your brand and content including more of them in your Keyword List increases the likelihood that you will achieve high search rankings.

There is less competition for long-tail keywords compared to generic phrases so you have a better chance of achieving a greater click-through rate and ultimately a larger return on investment (ROI) from your keyword list.

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Analyzing Longtail Keyword Metrics

Keyword Difficulty

1. Keyword difficulty is one SEO statistic that helps determine how tough it is to rank for a specific phrase on Google and other search engines. Depending on the score ranking for a particular term might be challenging or accessible. You can express these scores numerically or as a scale such as low medium high or from 0 to 100.
2. In our keyword difficulty measure terms with more words often score lower. This is because these terms are usually longtail keywords which are very targeted have fewer searches and have less competition.

Search Volume

1. Longtail keywords are very narrow in scope and often have a low search volume. Even though people don't use them very often long-tail keywords account for a significant portion of all searches.

Less Competitor

1. By helping to tailor search results to the exact needs of the user long-tail keywords often provide better conversion rates. When you do your keyword research and competitive analysis be sure to target these terms. Fewer websites will optimize and compete for a term with more words in a keyword phrase. Keywords with a short head are more competitive. With long tails you have greater space to maneuver.

Increased Relevancy

1. When you use long-term keywords you will likely cover clear user intent. For example if you search for “which hiking shoes are best in summer” a longtail keyword like “best summer hiking shoes in 2024” could be the perfect choice. Here you must ensure that these keywords satisfy what users seek.

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Additional Features of Semrush for Keyword Research

Keyword Gap Analysis

A keyword gap study aims to identify which terms your rivals use effectively in their keyword strategy but which you don't. A great SEO strategy begins with identifying and fixing such gaps. You can use Semrush to find new ranking opportunities through a keyword gap analysis. To do this first select your competitor for analysis. Step two is locating the keyword gap. The third is to analyze your keyword gap. Then select and save relevant keywords. Next you create a keyword cluster from the saved keywords. Once you have created clusters use these keywords in new content and while optimizing old content. Lastly make sure to check your ranking regularly.

Organizing and Exporting Keyword Lists

Organizing and exporting keyword lists is one of the significant tasks marketers must perform when using Semrush. Some users find it very hard to do but following the right steps is quite easy. To use this feature you must access the Keyword Manager tool by Semrush which is only available to paid subscribers. With this tool you can evaluate up to 2000 keywords thoroughly all at once. Here is what the keyword manager tool does for you:

1. You can see clusters on a mind map.
2. Have metrics refreshed in real time.
3. Generate keyword clusters automatically.

How do keyword clusters help marketers?

1. It helps you decide which subjects to concentrate on while developing content.
2. When you refresh the metrics you can see changes to top competitors or SERP features.
3. You can generate an auto-clustered list (1) or a list without clusters (2).
4. Input up to five seed keywords; the application will list already clustered terms.

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Conclusion

In today's blog we learned how to find long-tail keywords usingSemrushand why they are important. With less competition and difficulty their volume is very high which is why long-tail keywords are the first choice of all SEO experts and marketers. If you want to use Semrush's Keyword Magic Tool feature to find long-tail keywords you can also take its 14-day Pro Trial.

If you've just started your career or are finding it difficult using Semrush for SEO follow all of the steps in this guide. It takes little practice but you'll soon become an expert. So are you ready for your first long-tail keyword research? If yes then don't forget to tell us how your experience was.

TheNerdSeries always provides the correct information about keyword research tools and different SaaS platforms. So stick around and get all your useful tools from us.