From finding highly searched keywords to learning about trends for content marketing tools have the potential of numerous benefits to every digital marketer. They can allow you to invest your time thoughtfully help to stay in the race with your competition and whatnot.

However you first need to identify the best SEO marketing tools from the list flooding the internet. And while doing that you might have come across the names Semrush and Serpstat. Both of them are leading platforms providing a wide range of solutions to an extensive number of businesses. You would still need to select the one that suits you the best.

Well when overseeing a business or managing marketing for many it is understandable for you to be overwhelmed by many responsibilities. Considering that this blog post will help you with the insights of Semrush and Serpstat. So shall we get going?

Semrush Vs Serpstat: Overview

Semrush

First on the list Semrush facilitates the optimization of a website to compete in the search engine. Though it came in 2008 it currently provides the solution to almost 10 million businesses. It serves as the platform to help businesses know what their audience is looking for and how they can create value-adding content. That is not all! It can also allow you to optimize your site to obtain higher rankings. Whether you are looking for SEO or content optimization tools Semrush can bring many of them to you.

Serpstat

Founded as a keyword research tool in 2013 Serpstat has now become a medium for unleashing growth. You can use it for technical SEO link building pay-per-click and many other aspects of digital marketing. The platform paves the way for SEO professionals and other digital marketers allowing them to avail endless opportunities. By the way do you know that its database has at least five billion keywords? Well you now know that.

Semrush Vs Serpstat: Features

To get a clearer understanding of which tools you can select we have compared them on the basis of:

1. Content

Being one of the leading content optimization tools Semrush offers you a pool of valuable functions. You can strategize tweak create share and evaluate your content.

Related: How to Use and Why You Need? - SEMrush Content Marketing Platform

Outside of SEO management tools you can also use almost 10 tools of Serpstat for content analysis. From copywriters to PPC professionals a lot of people can leverage Semrush. It is undeniably helpful for creating content without spending too much time.

1. Search Engine Optimization

The list of perks from Semrush you can avail of for search engine optimization includes keyword research rank tracking and competitor analysis. You can also be at ease for local SEO on-page SEO link building and for an amazon business.

From keyword research to backlink analysis search engine optimization becomes way simpler with Serpstat. You can use tools for finding keyword trends local SEO SERP crawling and many others. Undoubtedly it is one of the best digital marketing tools.

1. Advertising and SMM

Looking for advertising and SMM solutions? Semrush can help you with PPC keyword research website monetization and even social media management.

On the other hand Serpstat provides the research tool to lay the firm foundation of pay-per-click campaigns. You can explore your competitors’ ads analyze trending pages learn about their product groups and many others.

1. Market Research

Research is the starting step for many strategies and to conduct that efficiently you can count on Semrush. You can rely on the platform for competitor analysis paid advertising market analysis and competitor PR monitoring.

Serpstat too has a wide range of tools for keyword research content analysis and backlink analysis. It can help you analyze backlinks batches competitors etc. You have already become aware of using the tool to analyze the content. You can also find it useful for the audit of a page or entire site.

1. Management

Coming to management Semrush has tools for listing management reports and CRM among others.

Good management is pivotal for every team and organization and you can use Serpstat for that. You can learn about the workflow of your entire team and know the status of your employees as well.

1. Pricing

Semrush starts at $129.95 each month. It also offers free usage of 14 days for its features but would demand your credit card details beforehand.

Serpstat’s prices are $69 every month. You can still use some basic features for free but with restricted usage.

Semrush Vs Serpstat: Benefits and Limitations

These were the parameters on which we have differentiated Semrush Vs Serpstat. Here are the benefits and limitations of both tools:

Semrush

Benefits

So what makes Semrush one of the best SEO tools? Let us talk about the benefits you can get from it:

1. Ease of usage.
2. Ease of performing domain analysis with everything available in one spot.
3. Reliable interface data visualizations and graphics through which you can get hold of metrics easily.
4. Keyword intent data to learn what your audience is looking for.
5. An ample amount of pay-per-click data.
6. Access to many reports in a day.
7. Reliable customer support that you can access by phone email and chat.
8. A free trial for 14 days allows you to learn how well it can work.

Limitations

Despite all these benefits the platform also comes with certain limitations. Here goes the list of the same:

1. Data is available only for Google restricting you from using other search engines.
2. Being non-responsive Semrush offers no ease of usage for phone users.
3. Semrush is available only with one user account calling you to spend extra for additional seats.

Serpstat

From features to cons you have learned about various aspects of Semrush. Let us move to the next name in the list of the best SEO tools available- Serpstat.

Benefits

We have perfectly learned about the features! Let us now consider the pros that help Serpstat stand out from other digital marketing tools. It can allow you to:

1. Explore international data without spending anything extra for 20 databases at least.
2. Avail of ease in the creation of reports which you can share with your client or learn about the progress of your business
3. Uncover almost any search analytic tool according to your needs with its API.
4. Domain and keyword research comes with different metrics and reports you can access through Serpstat.
5. Know about highly-rewarding pages content ideas and many others.
6. Learn about leading keywords monitor your competitor and even know the traffic shares across the globe.
7. Leverage the benefits of its domain analysis.
8. Serpstat delivers an easy-to-navigate user interface.

Limitations

Here are some cons of Serpstat that you need to be aware of:

1. It can take a long time to perform a site audit for sites with several pages.
2. It has a technical explanation for some of the audit points.
3. Its keyword research has scope for improvement.

The Bottom Line

It is finally time to draw a conclusion for Semrush Vs Serpstat!

You can pick one from Semrush and Serpstat depending on the feature you want to leverage from these SEO marketing tools. Serpstat costs less but is pulled by the lesser advanced features. Despite that it can allow you to track high volumes of keywords without spending a big buck. Semrush on the other hand can provide you with the added benefit of social media tracking and posting.

In the post you have learned about the features benefits and limitations of Semrush and Serpstat. Considering them you can select the ideal one from these SEO marketing tools according to your needs and preferences.