They say every business is different which is true. Yet no company would want to stay back when it comes to becoming the solution their audience is looking for. That is one of the challenges every organization has to face calling for realistic plans and strategies.

Strategizing to increase organic traffic can bring better results than other tactics. However SEO is a long-term strategy that needs you to plan better and understand how things work. You can start by creating content and evaluating your performance regularly.

As your main goal is to chase organic traffic you can not rely on improper planning and mindless execution. We do not want that to happen to you we wish to guide you to employ ideal faster and reliable methods.

This post will walk you through a list of Semrush features to opt for the best out of your SEO practices. Keep reading it till the end!

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Organic Traffic: The Fuel for Your Online Presence

Organic traffic includes the visitors who reach your website without paid advertising effort. These users come to your site through a search engine such as Google Yahoo or Bing. There are many reasons to opt for an organic traffic strategy including increased search visibility more clicks and more site authority. Let us become familiar with ways to increase organic traffic with Semrush.

1. Audience Research

Audience research is a self-explanatory term telling you to learn about the people your business wants to reach. The absence of knowledge about whom you are targeting and their preferences can make it impractical to curate ideal content or products for them. To begin with you can leverage one of Semrush’s features traffic analytics.

Once you reach traffic analytics features you can proceed with the audience insights tab. This feature can assist you in comparing the audience of any site and allow you to learn the possible customers of yours and your competitors. You also get insights on users you have not connected with by now. The feature facilitates learning about the people who reach your site which will eventually help you increase your organic traffic.

Read Next: 9 Ways to Develop an Epic Local Business Strategy with Semrush

2. Keyword

You need to find the keywords that can target and help you learn about the queries your audience looks for. You can leverage Semrush Keyword Research to reap more benefits. One of them is knowing the keyword gap analysis which tells about the keywords your competitors have but you do not. And when you know where you are behind you can tweak your strategies accordingly. By the way did we inform you that Semrush has a tool for you to determine the keyword gap as well?

Next comes the long tail keywords which refer to the keyphrases that are longer than the ones in use commonly. They are more particular and have a higher conversion despite less search traffic. So next time you perform keyword research don’t forget to cover lengthy phrases.

3. Content

Content is an inseparable part of your SEO strategy and plays a pivotal role in your organic traffic strategy. You must share the value-adding content as they have higher chances of ranking. Before that you must strategize your content needs and since establishing yourself is a necessity you can opt for methods like a hub-and-spoke model.

If your website has two pages with the same content merge them to avoid duplicate content issues. At the same time you ought to ensure that your website has fresh content. Semrush has several tools for content marketing which you can leverage for planning creating optimizing and auditing your content.

Read Next: How to Use and Why You Need? - SEMrush Content Marketing Platform

4. Site Audit

Whether you want to redesign your website or strategize for search engine optimization knowing its performance is a must to start. It can help you learn about the possible foundational mistakes that can come your way in obtaining organic traffic. These issues can be related to technical SEO On-page SEO website structure content gaps competitive analysis and other off-site issues.

There are many other reasons you can reach Semrush for a site audit. They include changes in algorithms changes in webmaster tools outdated content and many others. This platform can help learn about at least 130 common errors. Remember performing SEO audits is necessary to help you stay updated with your SEO strategy.

5. Competitors Analysis

Competitors analysis helps to know the strengths and weaknesses of your competitors' businesses. It also helps in learning the gaps prevailing in marketing and your business by comparing yourself with other companies. In SEO competitor research you can discover other ways to connect with your audience.

Now as the need is to understand what other businesses are doing Semrush can help you get that. You can use the Market Explorer tool beyond primary business competitors. It can help you learn about the organic search competitors their SEO efforts and their backlinks. There are many other tools that can assist you in increasing organic traffic.

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6. Social Media Marketing

You can let your brand attract more audiences by leveraging your social media platforms for search engine optimization. Doing so can allow you to distribute your content widely and improve your reputation visibility and traffic. Let’s now talk about adding social media marketing to your organic traffic strategy. You need to update the posts use the trends to create content and recreate trending infographics from social media. Do not forget about promoting your blog links while posting on these platforms.

Read Next: Learn How to Crush It on Social Media Using Semrush Tools

At Semrush you can find a toolkit for social media which simplifies running campaigns creating scheduling and publishing content. Social media marketing can indirectly and eventually help the organic traffic on your website.

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7. Guest Blogging

Guest blogging or guest posting includes publishing content a guest blog on someone else's website. The guest post and the third-party website belong to a similar niche. This tactic can help a website in earning awareness and credibility for its site. Apart from that your site can get increased traffic and backlinks while allowing you to make relations in your industry.

Many features of Semrush can play a part in simplifying guess blogging for you. As you know it has tools for keyword research and content ideas you can also track the progress of your content with a Post-Tracking tool. This feature can help you collect all the metrics for content performance in one place know high-performing content and find good publishers.

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8. Email Marketing

Email marketing as you can understand is about embedding emails in your marketing efforts. It is a form of digital marketing and direct marketing which includes updating your customers about your latest products or offers. Just like social media marketing it does not impact your SEO tactic directly you can still make its best use to attract traffic to your website.

Email marketing has the potential to bring qualified traffic increase engagement and emphasize relevant topics for content. Talking about the role of Semrush over here you can use Marketing Campaign one of its tools to oversee your campaign. You can share the calendar with your team members schedule activities and update everyone. It has a UTM tag to keep a record of data like your bounce rates.

9. Link Building

Link building includes obtaining backlinks or inbound links from other sites to yours. It is a valuable tool if you want an abundance of organic traffic for your site. And for this you must put it together with value-adding content on-page SEO and improved user experience.

Now we will come to Semrush. As you need to associate with high authority sites for your website the Backlink Analytics tool can help you differentiate good authority sites. It can also notify you about broken backlinks and learn about the link-building efforts your competitors make. The link-building tool by Semrush can come in handy when you have to outreach the websites you want a link from.

10. Alt Text

Alt text or alternate text refers to the written copy which pops up instead of a web page or image if the image doesn’t load. Alt text plays a part in improving the user experience. At the same time it helps search engine crawlers understand the page eventually helping increase organic traffic.

Now let us talk about how Semrush can come in handy for alt text. As you know the importance you would not want to skip adding the alt text. At the same time you should discover and mend the missing alt text. When you conduct a site audit with the audit tool by Semrush you get clarity on the alt text that needs your attention.

Conclusion

Organic traffic indicates that your search engine optimization practices are on track. It fuels your online success and ensures that you are one of the leading options for your potential customers. When it comes to chasing organic traffic there are many measures you can take. Over here you have learned about the areas you need to work on to ensure your website ranks higher on search engines without paid advertising.

Start by gathering demographics for audience research keep your site ready with updated content and make sure your website is free from errors by auditing and fixing the issues. When performing keyword research pay attention to the keyword gap and long tail keywords.

Semrush a comprehensive tool for digital marketing can come in handy when performing all of these tasks. From Semrush keyword research to site audit it can facilitate ways to increase your organic traffic.