Remember the dialogue from the Spiderman movie where Peter’s uncle Ben talked about the responsibilities that come with great power? The same rule applies to businesses as entrepreneurship needs you to walk the extra mile to allure potential customers.

Owning a website and indulging in digital marketing attempts have become a marketing necessity for businesses. If you are serving a specific location you need to increase the foot traffic in your store. With this there comes the need to look for local SEO solutions.

With local SEO practices you pave your business a way to boost its visibility in local search results. It can increase your possibilities of popping up in the relevant results of your customers. There is a plethora of benefits your business can reap including targeted web traffic in-store traffic and increased visibility.

Read Next: Best SEO Practices to Boost Sales and Traffic

As you can see in the title this post will help you with the tricks to strategize for your local business using Semrush. Being one of the best local SEO tools it can come in handy for various steps. You can keep reading to learn about them!

Local SEO: The Must-Do for Local Businesses

Local SEO practices matter for every business that targets a specific geographic area. That is because nearly half of the searches are for local businesses. It is important that you share the details about your business. The more information your audience gathers about you the more they get to know and trust you.

Businesses that need local SEO can include hospitality legal firms local services medical practices and small businesses. Here goes the list of strategies to opt for:

1. NAP Citations

Business information like Name Address and Phone number (NAP) holds great importance in your Google My Business. The accurate NAP details are the must-haves as Google analyzes them while scanning the details and accuracy about you. By the way do you know that this information plays a part when Google ranks your site?

Moreover inaccurate information in NAP can hinder the user experience by perplexing your consumers. Your business also needs persistent citations on as many credible sites as possible. The listing management tool by Semrush can come in handy here.

The local SEO tool can help you add your business details easily. You can check your listings and even share them in different directories globally. Add the name address and phone number and the tool will share it with platforms like Alexa Facebook and Yahoo.

2. Social Media

Yes social media marketing and search engine optimization are separate. Social media platforms may not directly contribute to SEO attempts for your local business directly but in some ways they do. SMM can provide exposure to your business through different platforms.

Social media marketing can contribute to a wide distribution of content allowing posts to stay for a long time and enhancing the brand’s visibility. You can also lay the foundation for the reputation of your business. You must also share your company's details on its Facebook business page as it can divert social media signals toward your location.

Apart from local SEO solutions Semrush offers a social media tool kit which facilitates managing multiple handles in one place. You can publish and schedule posts on different platforms; even Google My Business can be a part of it.

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3. Content

Content rules and we all know that!

For your local SEO practices you need to create content that goes well with the geographic location of your business. After all you must write for your users which is the local audience.

Though covering general topics can allure a broader audience you cannot underestimate the importance of local audiences. Semrush is one of the best local SEO tools which also has solutions for content marketing calling you to leverage them now.

The content marketing platform by Semrush can help you with all the major steps of your content marketing. For every step from finding the ideal topic for your local audience to creating content optimizing and comparing it you can use Semrush tools for that.

4. Local Keywords

You know that keywords are the terms and phrases your potential customers use in their online search. They connect the audience’s search with the solution you provide through content. And this gives you enough reasons to prioritize them.

Local keywords can help your potential customers (local audience) find your business. They simplify it for the right shoppers to discover your business which is a prime need for their conversion into your customers.

Semrush being the stop for an SEO analysis tool can help your business by facilitating learning about your online performance. It can help you know about your rankings keywords and performance at a zip code level.

5. Inbound Links

Your website gets inbound links or backlinks when it gets a link back from another website. They can work as a green flag in front of Google for your local SEO. They are one of the crucial parts of search engine optimization. And with this you need to focus on getting the links from relevant and reliable services.

There are a few ways you can obtain inbound links including guest posting scholarships and partnerships. As mentioned time and again you need to get the links from the relevant websites; they need to have a high a good authority score which tells about the quality of a webpage or a website.

Semrush for SEO can help you learn about the authority score of the websites linking with you. You can count on the backlinks analytics tool to learn about the metric and get quality inbound links. It can simplify checking and comparing thoroughly knowing about the strongest backlinks of your competitors and learning about deleted backlinks.

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6. Audit

More than a solution SEO is a process and you need to ensure how your website functions here. You must conduct regular audits and learn and work on areas that need improvement.

At Semrush you can find a site audit tool for a comprehensive solution for your audit needs. If you want to check how your website functions when operated through a mobile phone this tool can come in handy there too.

Semrush website audit can familiarize you with the issues like missing title tags confusing internal links and broken pages. As mobile-friendly sites are very much a necessity you can also check how well the mobile version of your website works.

7. Localized Landing Pages

You need to create localized landing pages while striving to increase traffic and visibility for a specified location. When creating one you need to optimize it with the geo-targeted landing page. At the same time keep H1 H2 and H3 optimized headings in your website copy.

The other aspects you need to ensure are adding images internal links and mobile optimization. Well you can cover unique selling propositions client testimonials phone numbers etc too.

Talking of Semrush you can employ it in many ways. Keyword research which serves as the foundation can be performed easily by the keyword research tool. Similarly you can take content ideas with the topic research tool create content with SEO contemplate tool and use SEO writing assistant to check your SEO score.

8. Reviews

Reviews are more than just the feedback your business gets from its consumers it is one of the tactics to excel in local SEO. These testimonials and reviews are crucial in the trust-building of your consumers. They provide social proof build trust and mirror the expertise of a business.

As essential as reviews are for local SEO it is also necessary to respond to them. For a negative response you ought to acknowledge the issue and find solutions. For the positive one you need to thank the person sharing feedback.

The use of Semrush for SEO can be a smart move here! Its listing management tool has a section titled reviews tab. All you need to do is check the reviews from the tab and leverage it to the maximum usage.

9. Optimize Meta Data

Adding new blogs and articles is part and parcel of your SEO strategy which can bring you closer to SERPs. So for every piece of content you publish on your site you need to equip its URL metadata header and body with keywords.

Optimizing page metadata can also require you to audit the existing ones and find measures to improve them. And you can use Semrush in many steps over here. Starting from the audit Site Audit as well as a content audit can help.

You can also use SEMRush on-page SEO checker to identify the areas that need improvement. Paying attention to metadata is essential to ensure that all your data is findable easy to access interoperable and able to be used again.

Read Next: Semrush Vs Serpstat: Top 2 SEO Tools Compared

The Bottom Line

For a business targeting a specific location local SEO services can be one of the wisest decisions. It can help your business be easily noticeable and drive more traffic with online leads.

As important as it is to perform local SEO saving time and effort without compromising on results is also necessary. In this post you have learned about a list of ways to develop an effective local business strategy with Semrush a leading platform. It offers a pool of features you can utilize to perform local SEO faster and easier.

From list management to SEO analysis tools Semrush can simplify many efforts. All in all it can lay the foundation for a strong online presence of your local business.