The holiday season is coming up and all marketers are getting busier. For December holidays like Hanukkah Christmas Kwanzaa New Year's and Valentine's Day brands are getting ready to stand out with their unique customer engagement strategies. Now is the perfect time to use those lucrative holiday marketing strategies that can make or break a year.

You can start using many tried-and-true holiday marketing strategies right away. Many of them are made just for the holiday season to help online stores sell more. If only there was a sales strategy plan that could tell you exactly what works! If only you knew how customer insights could lead to good business results.

Don't worry we'll take care of you. By suggesting the best digital marketing strategies to connect with customers during the holiday season. We have made a special marketing guide for the holidays just for you.

Here are the top ten marketing strategies for the holidays that you can use to grow your online business.

1. Check out past marketing campaigns for the holidays

To be successful you don't always need a NEW big sales strategy plan. Feel free to use the marketing strategies that worked for you before as long as they still work. Look at the numbers from the years before to see where you did well and where you could do better. By looking at your past plans and campaigns you can avoid making the same mistakes.

You could also look at customer data in addition to performance statistics. Has a lot changed with your customers in the past year? What are the main groups of people? What do they look for? If you know these key things about your ideal customer you'll be able to write holiday messages that get read.

1. Setup Goals

Goals are important when it comes to marketing strategies because they give the marketing department and the business a sense of direction purpose and vision. Marketing teams can see if their campaign or efforts were successful and what effect they had on sales performance or engagement.

Even though each brand's primary goal is to make more money this only sometimes happens after a period of time. Structure sales strategy plans around the customer journey which means taking into account the different needs of customers. Some campaigns may try to raise the brand's profile without selling or collecting contact information for future marketing efforts. Users are usually at different points in the customer journey so campaigns should be tailored to their needs.

1. Audience-Based Marketing Strategies

No two-holiday marketing campaigns are the same. Don't just copy what your competitors are doing. For a holiday marketing campaign to work you need to know who you're trying to reach. One of the most crucial parts of marketing strategies is to find and divide your target audience into groups and learn as much as you can about them. Find out what channels they prefer. Do they like to get information on their desktop or their phone? With this information marketers can make better decisions about how to promote holiday sales.

If you have younger customers like Gen Z or Millennials you might want to use social commerce to reveal special offers or holiday-themed promotions. If you have a storefront think of creative last-minute gift ideas that can be delivered or bought online and picked up in the store.

1. Host Contests and Giveaways

Giveaways are a very cheap way to interact with your followers get new followers and get people excited about an upcoming event. Most of the time asking your followers to comment share like etc. is a great way to get more people to interact with your giveaway.

You can easily get your target audience excited about the holidays and your brand by giving things away and holding contests. You can give those who win more discounts and gifts. People love to compete and they love free stuff even more. You can also make it unavailable for a certain amount of time which makes customers wait until the next time the game is live.

1. Amplify your mobile marketing strategy

Retail websites got more than 61% of their traffic from mobile phones. It means that most shoppers like to look at products and order them while they are on the go. In today's marketing strategies targeting mobile users is very important. You can't ignore how powerful mobile phones are. Instead you should work on a sharp mobile marketing plan for the holidays.

During the holidays mobile sales totaled more than $35 billion. Getting your mobile apps ready for the holidays can help you make more sales and set a good example for how to treat customers.

Walmart for example changed its SEO strategy for mobile and gave users who downloaded its app a sneak peek at the deals that were coming up.

1. Personalize your website for holidays

Businesses can make almost 30% of their annual sales during the holiday season. This is the best time to make a lot of money. So getting your website ready for holiday shoppers can be the best sales strategy plan to market your business during the holidays.

The redesign of the home page and the addition of Christmas themes show a higher level of engagement which makes the user experience better. You can make your website more interesting by adding some things that always look better with a new look especially during the holidays. Make sure to take the time to make your CTAs as effective as possible by using the right copy and color during the holiday season.

1. Give early access to VIP customers

Before the holiday rush give your subscribers deals they can get early. This helps you get people to buy from you before the holidays. Give your best customers early access to your best holiday deals and offers. This will help you keep your best customers.

You can also reward your loyal customers by sending them email campaigns like Sendinblue with a good discount only for them. You can also offer early-bird discounts on social media to get people talking before the holiday season starts.

It is one of the most important ways to promote your business online. VIP customers will be happy and buy from you for a long time if they feel like they are the only ones and get special treatment.

1. Stretch holiday discounts for late shoppers

One of the most important marketing strategies is to extend your sales period. Many factors could prevent shoppers from taking advantage of sales. Many brands extend holiday marketing offers to capture these shoppers. Last-minute shoppers worry about gift delivery. Win them over with guaranteed expedited shipping.

Brands can benefit indirectly from extending holiday deals. Targeting late holiday shoppers builds brand loyalty and deeper relationships. Last-minute offers help build relationships with new customers.

1. Partner with your influencers

For many brands partnering with people who have a lot of influence is the best way to market during the holidays. Influencers take up more than half of the marketing budgets of 17% of companies.

Influencer-based holiday marketing campaigns help you reach niche audiences likely to convert at a high rate and get more people to know about your business. During the holidays these campaigns also give brands more ad space and chances to show their ads.

By using this marketing strategy you can reach more people and make more people aware of your brand. With influencers you can drive more traffic to your website make more sales and improve the return on investment (ROI) of your holiday marketing.

1. Email Marketing

An email marketing campaign that works well can do a lot of good and is one of the best ways for eCommerce businesses to market themselves during the holidays. Two weeks before Christmas send out your promotional emails but don't send too many. Email marketing services by Sendinblue are a tried-and-true way to increase sales and the number of people who buy from you.

Based on an analysis of more than 92000 email campaigns sent by more than 9500 brands different email marketing statistics show that weekly emails have a good click rate and a high number of orders on average for each campaign. On Wednesdays customers are more likely to open their emails but on Sundays they are more likely to click.

Final words

The holidays are a great time to build an emotional connection with your audience. Increasing client engagement boosts conversion. Categorizing will help you in giving your clients a better-personalized experience.

By offering consistent promotions across all your channels you position yourself for holiday success. Use these 10 Highly-Proven Holiday Marketing strategies this holiday season and touch new customers that you missed during your last holiday marketing campaign.