Despite the rise of digital media SMS marketing remains powerful. SMS automation boosts conversions by sending customers personalized texts. The issue with text message automation is that it can be difficult to understand and set up correctly. Most marketers have discovered that this outbound marketing strategy is more powerful than others.

Text messages have an incredible 100% open rate with 70% reading messages within five minutes and 90% reading within 30 minutes according to our recent survey on how people text. In comparison email marketing has an average open rate of 17%. Text message marketing is also more straightforward than other channels. By increasing convenience and making your efforts go further an automated text message can elevate every aspect of your customer experience and company processes. It is a tried and true method for increasing revenue converting more leads and keeping them coming back. You will be able to meet consumer expectations in ways that other businesses cannot if you automate texting.

What are Automated Text Messages?

Automated text messages are pre-written SMS messages automatically sent to customers. A schedule (sent 2 hours before the start of a big sale) a timeline (sent one month after a customer's last purchase) or a trigger are all examples of automation criteria (sent immediately after a customer completes a purchase).

Automatic text messages allow businesses to send more personalized messages to customers without using additional resources. Text message automation help businesses connect with their audiences quickly and affordably.

Sending messages via text ensures that they are read every time. SimpleTexting is an all-in-one messaging platform that allows you to easily send text messages to your customers employees and anyone else!

SimpleTexting's robust text marketing features enable you to do it all. SimpleTexting is used by Fortune 500 companies small businesses nonprofits healthcare providers churches and other organizations for a reason: it works. They come up with flexible pricing plans and user-friendly features designed to help you grow. SimpleTexting makes it easy to message thousands of people at once or have one-on-one conversations. You can even manage your efforts from anywhere with the mobile app.

Benefits of Using an Automated Text Message System

Efficiency: You can send thousands of messages at once using automated text messaging. That is simply not possible with a manual solution. Furthermore you can schedule multiple messages in a row increasing efficiency even further.

Increased customer loyalty: An unfortunate aspect of sales is that once a sale is closed communication between the company and the customer often ceases. That is not conducive to maintaining low customer retention rates.

Automated texting can keep a conversation going inspire new conversations or repeat purchases and increase customer retention rates.

Preventing Risks: Automated text messaging systems are probably more familiar with regulatory acts like the TCPA than you are. When you work with a reputable provider you can be confident that your customer's data and privacy are secure and that you are meeting your marketing obligations.

Consistency: You can ensure that every customer on your list receives the same message by using text message marketing services automation.

This eliminates human error and differences between sales reps delivering consistent communication in line with your sales process.

Low cost and high return on investment: Automated text messaging is extremely cost-effective with ROIs of up to 600%. On average 15% of your SMS recipients will purchase from you. SimpleTexting’s all-in-one text message services are fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.

Why would you send automated text messages?

That's an excellent question. But it's also a no-brainer. When it comes down to it your customers and employees both want more convenience. Messages fall through the cracks with manual texting and employees are stuck scheduling appointments and sending promotions—things they shouldn't have to focus on.

With automated text messaging you provide unparalleled convenience to your customers by reaching them where they want to be reached. Over 85% of consumers anticipate that local businesses will provide more convenient communication now than they did before COVID-19. Furthermore more than 65% of consumers believe that texting makes working with a local business more convenient. Using automated text messages can optimize your entire customer journey. Automated messaging handles payments reviews and feedback so your employees can focus on customers.

Here are five Ways to Use Automated Text Message Services

SMS marketing is a simple way for any company to interact with its customers. You can easily communicate with your target audience by sending out offers and opportunities. 47% of consumers said they'd be disappointed if a company didn't allow them to text.

1. Appointment Reminders: "Missed appointments are inconvenient for both clients and the businesses that keep them waiting" B2C writes. "It's a lost hour for businesses usually with high-paid employees standing around doing nothing." Clients must now go through the trouble of rescheduling."

SMS is an excellent method for automating appointment reminders. Many healthcare organizations use appointment reminders to ensure that their patients arrive on time. That's great news for patients and it's also great news for providers' bottom lines.

2. Manage Sales and Deals: When it comes to selling your goods and services timing is everything. That is why text messaging can be so useful. Text messaging unlike other forms of broadcast media can be precisely timed.

Reaching out to customers when they are most likely to buy can mean the difference between a passing thought and a completed transaction. "If you sell pizzas it's probably better to send out a promotional push in the evening right when people are starting to feel hungry for dinner" according to B2C.

3. Request Feedback: What is the most effective way to find out what your customers think? Inquire with them! An SMS survey or poll can provide you with valuable information about the people whose opinions matter the most. Consider sending a survey following an event or the introduction of a new product or menu item. You could even survey your new SMS text program.

4. Advertising Messages: Customers are encouraged to sign up for promotional texts by businesses using automated SMS. Customers on your call list can then receive discounts promotions and other informational messages. These messages may contain a link code or graphic that provides additional information about the special offer.

5. Tracking: Automated SMS is also used for small business and restaurant order updates and tracking. Users are opt-in to receive messages after providing their name and phone number as part of a sign-up or payment process.

The company then sends updates about shipping or food delivery so that customers can estimate when their service will be completed. You can use these phone lists later to send promotions to previous customers to encourage repeat business.

Final Verdict!

As you can see automatic text message services are simple to use and even simpler to configure. Growing teams can use the power of shortcuts to dramatically improve their workflow and save time when reaching out to customers at any time of day.

Many businesses don't give automated messaging/mass texting or messaging in general much thought. However automated text messaging is more than just a way to give your employees a little more time. It certainly does not affect a single aspect of your business.