Does the pace of a website matter?

Yes it does! 

Think of yourself only. Had his blog taken more than 11 seconds you would have left long ago. You expect and deserve smooth and improved experiences; your visitors want the same. 

The attention span of visitors is diminishing making it necessary to meet their expectations. Allure and sustain the audience by ensuring the website loads in the least possible time. And all of this is important as the website’s speed can eventually do the groundwork for long-term goals.

Fortunately platforms like Wix are there to help with the speed metrics of a website. As a website builder Wix can open over a thousand innovative features and many design templates in front of you. No doubt it already has more than 200 million users globally. With an abundance of perks it can lay the foundation for a stunning website which can allure the audience. And at the ease of its dashboard you can conduct page load speed tests for the site.

However before leveraging Wix let us learn about the areas on the website that need your attention. In this post you will understand seven mistakes and ways to fix them.

1. Excessively Using the Fonts 

The choice of fonts can establish a visual hierarchy and catch the reader’s attention to the main points. Plus the options available can be alluring for anyone. With all this it’s no surprise to see the use of custom fonts rising on many websites. However this can reversely impact the speed of the website.

Let’s see how that happens. The browser can clearly understand system fonts as they are downloaded on most computers. However custom fonts can require to be downloaded eventually consuming more time.

What’s the Solution?

Well it’s pretty simple! While designing a website don’t get allured by too many of them. Stick to three of them and choose web-safe fonts. If using Wix website builder you can expect several pre-installed fonts many of which are web-safe including Times New Roman Georgia Arial Verdana etc.

2. Presence of Too Many Popups and Lightboxes

A lightbox and pop-ups are added to ensure visitors take action before connecting with other content. But there is a flip side to these elements to know. Despite all these benefits excess lightboxes and popups can affect the user experience and the site’s loading speed.

This happens because of the scripts commands and additions involved. The script that loads popups loads at a different speed than the landing page. This means a website page loads first and then popups come. And that’s where the speeding effect comes from. Page load speed test can be evidential of the same. 

What’s the Solution?

Fortunately there is a solution when you use pops ups as directed they will have a minimal influence on the speed. Like it was for fonts limited use of popups and lightboxes can help you get a hold of the loading speed of the website. 

3. Using Many Third-Party Features

Third-party features can help make the website more interactive and dynamic. However they also come with certain risks to consider and lower the impact while providing the expected value.

You cannot control how third-party tools load on their server. If you choose features from a third party with a slow-loading server you can not expect the page’s loading to increase. Third-party features can invite other risks also including privacy and security concerns.

What’s the Solution?

Website speed optimization can be an easy task if you use third-party features on the homepage or add them in a non-blocking manner. Or simply count on Wix’s integrated tools instead of employing third-party tools. Wix offers more than a thousand features to help out. 

4. Adding Too Much to Your Website

They say a website is a business’s way of expressing itself. When designing one you can have a lot of content to share including heavy visual content and custom fonts. Plus website content with visuals is known to bring more views.

However it can hinder the speed of your website. The amount of resources a website has to load can eventually impact its performance. Oh wait! Did we tell you that high-definition images can also come under these elements?

What’s the Solution?

Wix does way more than facilitate website speed tests. You can use static images as they have a faster loading speed. However for a Wix user its lazy loading can help. It can let images on the page that your user scroll first come in low-resolution turning into HD as your user reaches there.

5. Using GIFs

From casual conversation to marketing attempts GIFs are great ways of grabbing the sight of individuals. They are compact and easy to define the use of a product. But do they impact the loading speed of your website or not? 

Actually they can! Though there are mixed resources about the impact of GIFs you can’t change the fact it is impossible to get a hold of their playback. Plus they start only after the website content loads completely. GIFs can eventually cause multiple hindrances in the loading speed of a webpage.

What’s the Solution?

You don’t need to worry about how to increase the website speed here. Luckily there is a solution- you can skip using GIFs or count on Wix. Wix’s website builder can help with video boxes and transparent videos. You can display videos with video boxes while transparent videos can bring a see-through background to the ones you upload through them.

6. Not Making It Responsive

These days the majority of users surf the internet through mobile or tablets making a website responsive to these devices a necessity. These mobile-friendly websites can deliver a better user experience and affect the website’s speed. Responsive sites take only a few steps to deliver the content. 

Non-responsive websites can take more time to deliver the content to visitors eventually impacting the speed. A mobile-friendly website can easily find its way to the devices and screens of the users. It can also retain visitors.

What’s the Solution?

So how will you increase your website speed? You can find answers easily by using Wix to design websites as it delivers adaptive sites. However before you finalize the mobile versions check how it looks as not all elements can look good on mobile as they do on desktop. 

7. Having Automatic Catching 

Catching refers to browsers keeping up the static copies of the website files. The browsers later present the cached data rather than reloading the site; this happens when users access the sites. It is known to enhance the website’s performance but can automatic catching impact the website’s speed?

Website caching can facilitate the process of page loading but is there a flip side? Well automatic catching is not such a mistake and instead a turnover which needs to be switched to bring the improved result to the speed of your website. 

What’s the Solution?

Using Wix website builder can help you learn it uses CDN or Content Delivery Networks. As a result your website can run at the fastest speed possible. However you may also have to manually enable caching for the website as it can ensure that CDN servers have used content.

Well It’s Time We Call This Post a Wrap! 

A well-functional website is nothing less than the foundation pillar of a better user experience. As a result the audience stays on the website and connects with the business. However a slow loading speed can be nothing but a hindrance for users. And in turn it can obstruct business objectives. 

But we won’t let that happen! We will help you with website speed optimization.

In this post you have been made familiar with the seven common mistakes that can pull a website back. There are many from using excess third-party features to not making a website mobile friendly. But there are many solutions to deal with them. 

Let us skip going into details and tell about the abundance of features in Wix. This website builder tool offers a facilitated way of designing and managing a website. It can let you take charge of the face of your business in this digitalized world. It also has over a thousand tools that can simplify website design for the business. And tons of templates are also available. You can also learn about the website speed test.

Ultimately you don’t need to look for multiple solutions for the website needs as Wix is enough. 

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