A better surprise comes to that the huge part of this money not only comes from the advertisements or donations but also from the publishers such as EA, Take-Two, Activision Blizzard. These Publishers regularly pay huge sum to these big players, who advertise their games for their large fanbase.

Industry insiders revealed that at $50,000 isn’t even the highest they’ve seen. Like, what? We had imagined that these past few years’ achievements in the domain of professional gaming would be something new and exciting, but to earn this much amount people would have to change their profession.

You could literally earn anything from $25,000 to $50,000 by attracting about 16,000 or more viewers, when you are requested by publishers to play and stream their newly released video game.

In an interview, CEO of the Online Performers Group revealed, “We’ve seen offers well over $50k an hour, as well as many six-and seven-figure deals for longer term engagements. I can’t share specific companies, as the payment terms are usually confidential. We had one offer from a publisher that was $60,000 per hour for two hours. The broadcaster declined it- and the publisher came back with a ‘blank check’ offer, which was still declined. Bigger audiences (typically anything over 5,000 viewers) tend to be younger and have lower engagement, so you can’t just say something like ‘1 viewer for 1 hour =$1.’ Not all streamers generate the same results.”

One of the most popular streamer, Ninja played Apex on sponsored streams for 20 hours over a period of few days, you can do the math. Blevins earned nearly $10 million last year and revealed that he earns about $500,000 on a ‘good month’. You may think that the amounts are a bit too much, but you see, Apex Legends brought over 50 million players in its first month of video game release. No wonder they pay this much to the streamers.

A warning that comes with it is that, as these companies pay such huge amount to the Streamers, their opinions on certain games can be a bit biased. With this increase in the trend, it is the most effective way to promote compared to the traditional publicizing, which had required millions of dollars spending on less effective forms. Compared to that, it’s definitely worth the money.

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