It goes without saying that the pandemic has changed the concept of bricks and mortar shopping. From groceries to smartphones everyone used to love to handpick from local markets. However after the lockdown there has been a shift in the way that people shop for their products causing a flip in the trend.

Online shopping has become a necessity across the globe. Similarly traditional stores have shifted their focus to online shopping. This revolution not only assures them to continue the business but also to flourish. It also helps reduce the gaps between small and large corporations based on earning profit. Further become the explosion of the e-commerce market that the shopping perspective.

Easier said than done. The lucrative benefits of online shopping have turned everyone's attention but it's everyone! Big or small new or old established or unestablished every business desire an online presence. Sellers are facing challenges like customer engagement advertisement and customer behavior patterns.

Thanks to the customer relationship management system tools that bring a one-fit solution to all. It has helped to solve their problems and managed things to save time in online businesses. The first name that comes to our mind for a managed e-commerce is Shopify.

Shopify is a significant participant that is at the forefront of this e-commerce boom. This e-commerce platform is used by 1.75 million businesses all over the world. It is responsible for approximately 3.6 million jobs all over the world and sole proprietor of this shift. Freshmarketer has announced its integration with Shopify. To support the growing e-commerce business that Shopify is operating. An integration that has been developed specifically for Shopify companies.

Online stores operated by businesses vary in size. You can enjoy a more streamlined shopping experience if (CRM) system you use is integrated with Shopify. It's the most effective software for managing customer relationships. It enables you to gain a more in-depth familiarity with the individuals that make your clientele. Businesses that use CRMs can have fruitful conversations with their customers. By leveraging channels such as email social media and mobile devices. These conversations can be productive.

Without further wasting any time let’s deep dive into its benefits.

The Freshmarketer integration with Shopify will benefit all e-commerce store owners. Let’s learn about that in detail-

1. Enhanced Customer Experience

Shopify Freshmarketer integrated store can display a nearly unlimited inventory. Therefore you will have the ability to provide a wider variety of options to the customers of the wide demographic area that you are targeting.

Customers-to-be can communicate with you through chats or by clicking the contact seller button. This immediately notifies you through your customer support email on Shopify. It allows you to respond to customer queries and thereby improving your customers' experiences. It further encourages them to complete their purchases.

2. Track the Return on Investment of Your Influencer Marketing Efforts Like Never Before

You will have the ability to assess exactly how individual influencers and campaigns are doing. If your shop is based on unique metrics you determine yourself with this new connection. These metrics can include everything from total revenue to earned media value and everything between.

3. Identifying trends and making marketing decisions that are better informed and more effective

It keeps track of the performance of your various marketing activities over time. This includes campaigns influencer collaborations and other marketing endeavors as crucial growth components. This Shopify functionality gives the Freshmarketer platform the ability to bring to the fore dual data. It includes certain data to significant patterns in your influencer and marketing initiatives. You will be able to recognize patterns and arrive at decisions for the future of your brand that is informed by data and give you more authority.

4. Marketing Automation

Freshmarketer has a marketing automation package that has built-in Shopify's e-commerce platform. This makes communication between the e-commerce enterprise and customers easier. Customers can use channels like email SMS (short message service) WhatsApp live chat and bots.

It also includes drag-and-drop email templates cart abandonment reminders and pre-designed landing pages. Using these segmented multichannel campaigns can further broaden your marketing efforts.

5. Conversion rate optimization

Conversion Rate Optimization (CRO) includes features such as personalized website sections split testing heatmaps and funnel analysis. It also includes session replay form analytics journey analytics and polls and feedback. These features help identify problems attract quality leads and improve e-commerce business performance. And the best thing is that all these features are provided by Freshmarketer in one place. So you can seek these features on Shopify to better perform in your e-commerce business.

6. Support Provide By Other Freshmarketer Applications

This platform can interface with other applications that are part of the Freshworks ecosystem. An example of such an application is the customer service management tool Freshdesk. As it covers the gap that exists between your service marketing and sales teams. You may synchronize contacts across these applications in real time. It eases an improvement in the monitoring of customer journeys and lead conversion.

7. Make upselling and cross-selling to existing clients easy to do

It is far simpler to make a sale to an existing client than it is to recruit new clients. You will be able to accomplish this with the assistance of your Freshmarketer on Shopify. It helps to keep a measure of what clients recently purchased. It also keeps a record of their account and any particular items they are asking for assistance with.

After that you may adopt a consultative sales style and provide advice as well as potential solutions for any pertinent problems. You may also use this to assist create trust and rapport with potential customers.

Conclusion

It can be understood easily that every store needs a customer to run its business. Similarly every online store needs that too. But there are other things that online stores can use to outperform traditional stores. One of the things is CRMs and Freshmarketer for Shopify provides all that in just one place so that you can stay ahead of your competitors.

As we have learned in the above blog post about how the integration of Freshmarketer for Shopify can help with your e-commerce businesses. So go ahead and set up the integration and reap the benefits of having a marketing solution designed to aid millions of e-commerce stores.