Thriving in the online marketing segment is not easy. One needs to keep a 24/7 check on the latest updates algorithms trends and analytics to get ahead. However this at times becomes challenging.

To overcome the same SimilarWeb came as a robust platform. It is a marketing intelligence tool that uses the largest international online panel to collect traffic data from any website and show it in a nice dashboard.

SimilarWeb is a well-known solution that helps businesses keep track of their health and make better decisions for long-term or short-term planning. It is known for its competitive web measurement and online intelligence.

With the help of this tool businesses like marketers and publishers can get a better idea of how their business website performance compares to that of their competitors. Isn't that a great solution? If yes continue reading to learn more about this winning platform.

SimilarWeb's Features Making it a Top Marketing Platform

1. Learn about trending keywords

The Top Keywords tab on SimilarWeb allows you to examine how traffic is led to any category based on actual user searches and clicks rather than estimated CTRs. Benefit from this instrument's ability to:

- Organic traffic vs. paid traffic: How many visits come from organic search vs. paid search?

- Search Traffic by Channel: A breakdown of search traffic by search channels like regular search news image video and others

- Search Traffic by Source: A breakdown of search traffic by source (or search engine) such as Google Yahoo Bing etc.

2. Get Fresh Keyword Data

SimilarWeb can find new keywords and keywords that are becoming popular that other SEO tools can't find. To make a good SEO strategy you need to keep changing your target keywords based on what's going on in the world and how Google's core algorithm is changing.

3. Website Analysis

This feature is essential for figuring out how well the best websites on the Internet are doing. It shows you the SEO metrics that matter to you about your competitors. Some of the information it gives is:

- Average visits per month

- Who comes and why

- Country and industry rank of traffic sources

Even though the above insights are part of the free version SimilarWeb gives you even more. For example you can see a site's full list of keywords referring websites paid advertising history etc. Also you can choose to compare up to five domains next to each other.

4. Trending Keywords

This one-of-a-kind tool shows you how well a keyword has been doing by comparing the number of searches to the number of clicks and showing you which sites both paid and unpaid get traffic from it. You can use it to target any keyword. Similarweb also gives you a clear picture of the competition for any keyword by showing you the size of the market for the targeted keyword and the unique URL (landing page) for each domain per keyword.

5. Use real traffic data to help you make decisions

The traffic insights that SimilarWeb's competitive research platform gives about overall traffic share the share of voice zero-click data and other things are very valuable. Zero-click searches use keywords that let a search engine results page (SERP) answer a user's search query right on the page so the user doesn't have to click any more times to get the information they need. A search that doesn't require any extra clicks is called a "zero-click search."

6. Use real engagement metrics

You can see how many people visit any given website how engaged they are with it where it stands in the search engine rankings and much more by going to the Traffic & Engagement page of Similarweb's Website Analysis tool. SimilarWeb is the only place to see these types of engagement numbers broken down by marketing channels.

7. Provide Visitors Data

While other analytics tools can track pageviews or sessions Similarweb can give you daily and monthly information about each unique visitor. This tells you how many devices visited the analyzed domain in the country and time period looked at. It shows how far your website really goes.

You can find out if your visitors are new or returning by comparing the number of unique visitors each month to the number of Total Visits which is the sum of all visits in a certain time frame.

8. Get Up-To-Date Data

Using the Last 28 Days filter within this tool you can find out about the newest trends as they happen keep track of how your competitors' websites have been doing every day for the last 28 days and see how current events or campaigns are affecting the traffic to your website. Other competitive research tools show you data three months after it happened. SimilarWeb's unique last 28 Days filter on the other hand only shows data from the last two days ago.

9. Weekly Keyword Data at Your Fingertips

SimilarWeb looks at keywords once a week and shows you important patterns and trends that you need to know about for your marketing plan. It shows how much traffic each website gets for certain keywords on a weekly basis and lets you drill down into the keywords that drove traffic to any site in the last 7 days or any week so you can adjust your campaign in real-time. You don't have to wait until the end of the month to get these critical insights!

10. Individual dashboards

SimilarWeb has a standard dashboard that makes it easy to handle your market intelligence tasks. Even though it works well you can make your work stand out by making custom panels.

You can use them to compare how well you do to a smaller group of competitors. Keywords monthly traffic marketing channels and more are some of the trackable metrics. So you'll be able to quickly find places where you can beat your competitors.

Ending Up!

Based on our information about SimilarWeb the platform is very easy to use so you can get information quickly. Once you know how to use SimilarWeb its user interface (UI) is easy to understand. So SimilarWeb is UI-friendly in terms of how easy it is to use. Now that you know how to use SimilarWeb you won't want to miss it so go ahead and get started!