Are you planning to focus on email marketing for your business this year? If you are looking for the most effective email marketing software can be one of your priorities. After all an appropriate email marketing solution can significantly affect the success of a marketing campaign.

And since you are reading us consider your task half-done. This article will evaluate and compare the finest email marketing solutions for small businesses. Not just that but it will also take you to the other related concepts of email marketing. So let us get started!

What is Email Marketing Software? 

As the name speaks for itself email marketing software is a tool to help you manage your campaign in an effective manner. You can use one to manage your address books create and deliver attractive emails and track their open and read rates. The good news is that getting started is neither expensive nor difficult. Numerous options in our evaluation provide reasonable entry-level plans and many even include onboarding services for new users. Additionally the ten products we've picked include a variety of self-service help options and knowledgebase articles for typical concerns.

Utilizing email for marketing purposes can take a variety of shapes. For instance some organizations may determine that the most effective marketing strategy is to offer a value-added newsletter to a gated subscriber group. Others may wish to connect their emails to their product and sales engines to provide recipients with special offers and deals. As far as email marketing solutions are concerned we see a range of alternatives. These can range from simple text-based templates that marketers can quickly customize to more complex HTML or JavaScript themes.

Each approach requires a unique set of tools for creating the source email distributing it to specific recipients and integrating it with other back-end systems most notably the accounting system but also your relationship management (CRM) system and possibly even your inventory management system.

If your business is small you may manage contacts easily by maintaining spreadsheet names and email accounts. However as your business grows this strategy can become increasingly inconvenient. Using these email marketing tools you can build a sophisticated database of subscribers segmented by demographic segments and participation levels. That is one of the primary reasons email marketing platforms remain so popular. The trick is to understand precisely how you need to categorize your audiences. 

Why is it Critical To Choose The Best Email Marketing Service?  

For small businesses email marketing is among the most cost-effective marketing techniques. Email marketing on average generates a 50% return on investment (ROI) for companies in the United States according to the Direct Marketing Association. It's because email marketing is simple to maintain gives you complete control and enables direct communication with your customers. 

If you're not attentive you'll find yourself paying significantly more for fewer marketing capabilities and poor email deliverability rates.

ActiveCampaign was founded as a consulting firm in 2003. It has become a leading provider of customer experience automation services. You can expect sales automation cloud-based marketing and most importantly email marketing features. When chosen for email marketing automation it can get you access to many templates. You can also leverage the drag & drop builder. It also eases managing contacts and lists facilitating list management.

ActiveCampaign is easy to use delivers integrated engagements and has the feature of powerful keys. You can also schedule messages through it. The platform offers spam and design testing and delivers top-notch deliverability. It has a dependable customer support and provides easy migration from any other platform.

Yet ActiveCampaign has some downsides including a slow interface and a time-consuming platform. However we cannot deny its reliable abilities for campaign and automation. For your email marketing campaign you can count on its drag-and-drop builder. The scheduling feature and autoresponders for the emails are the other perks.

Brevo is more than just an email marketing platform. It equips users with a comprehensive set of sales and marketing tools. Each element complements the others to construct your marketing strategy from start to finish. 

The service includes advanced email marketing tools such as laser-focused segmentation tailored content A/B testing and optimized send times. With the straightforward drag-and-drop email editor you gain access to a library of entirely responsive templates to help you quickly generate professional-looking emails. 

Sendinblue's marketing automation solutions enable you to grow your email marketing efforts – from simple autoresponders such as welcome emails to complicated user behavior-based processes. You may trigger emails based on how users engage with your website using the Sendinblue Tracker. 

Sendinblue enables you to manage transactional emails such as account confirmations and order updates alongside your marketing efforts. Additionally there are plugins available for integration with ecommerce platforms like Shopify and Woocommerce. 

Apart from email marketing the service includes SMS marketing capabilities live chat to communicate with customers in real time and Facebook ads to reach a broader audience. 

If you choose a premium plan the price will be determined by the number of emails you wish to send each month. Packages include email support while the Premium plan adds chat and phone help. However all options including Free include unlimited contact storage. 

GetResponse offers a comprehensive array of marketing solutions for small businesses including a fully-featured email marketing service. 

The platform includes a collection of professionally designed email templates as well as a drag-and-drop editor for quickly transforming your emails into tastefully branded messages. 

Collect data on client behavior and interests then customize your email campaigns using advanced segmentation tools. Alternatively you can use marketing automation to categorize and score contacts to send focused emails automatically. 

Additionally automation features such as time-based drip campaigns are available and the ability to visualize your email sequence on a calendar to know precisely when subscribers will get messages. 

Additionally the program enables the sending of transactional emails in conjunction with marketing campaigns while e-commerce plugins allow the promotion of products in emails and landing sites. 

Apart from email marketing you can use the built-in tool and free templates to build and manage Facebook advertising. Additionally the platform includes options for hosting your webinars. The conversion funnel function connects everything with pre-built automated sales funnels for various businesses and applications. 

GetResponse has a free service that allows you to send one Email to 300 contacts monthly. Every package includes live chat and email support. 

Related Article: GetResponse Review

One of the simplest ways to create optimize and distribute eye-catching emails is using HubSpot a marketing toolkit. It offers a wide range of customizable options for everyone from a little business or a significant corporation.

You can either choose one of their pre-made mailing lists or start from scratch when creating an email. Using these templates you may add anything from text to photos to buttons to dividers. 

Related Article: 8 Amazing Hubspot CRM Hacks

Mailchimp is the best email marketing software in general owing to its straightforward and reliable capabilities that most businesses look for. Businesses may schedule campaigns perform A/B testing on material and receive results on open rates click-through rates and unsubscribe rates among other metrics. Additionally it offers the most generous free-for-ever options of any program we evaluated.

Mailchimp's free plan allows managing up to 2000 contacts and sending 10000 emails per month. Its platform is the simplest to use with drag-and-drop capabilities for customizing your emails.

Salesforce Pardot's $1250 monthly subscription fee could be a shock to small firms but expert digital marketers will consider it well worth its features. A full-featured marketing automation platform Pardot offers in-depth quality that includes lead-scoring packages contact tagging campaign rules and a wide range of other automation capabilities. It has been designed by Salesforce to be simple to use even with its analytics and integration features. Even though it costs a little more than some of the other marketing automation solutions we've examined we gave Marketo along with competitors Campaigner and HubSpot our Editors' choice distinction for marketing automation. A quick start onboarding package that includes a Pardot Implementation Manager will help you get your team up and running on the platform much quicker if you can afford it.

Using Project Monitor's email marketing solution to create a newsletter Campaign Monitor's email marketing service has several simple-to-use features that can assist beginners in developing an engaged following. 

The platform comes with a vast selection of responsive mail themes that you can personalize using the platform's drag-and-drop builder. Additionally it's simple to create personalizations utilizing your contact information. Further you can ensure that emails are delivered at the optimal moment for each contact using send-time optimization. The segmentation tool enables you to take things a step further by creating bespoke segments of subscribers using different filters. 

Within the same platform you can develop and send tailored transactional emails. To automate email just drag each email into the sequence adding conditions depending on subscriber behavior and previous interactions. 

You can use the platform for free for an infinite period but it will limit you to sending campaigns to up to five contacts—pricing increases in direct proportion to the size of your contact lists. The basic subscription limits you to 2500 emails per month whereas the unlimited plan as the name implies has no such restriction. Both subscriptions include email assistance but with an unlimited package you'll receive priority.

One of the world's largest and most rapidly expanding email marketing services is Constant Contact. It's also the most user-friendly email marketing service out now making it ideal for beginners. 

Email lists connections email templates and marketing schedules can be easily maintained. 

In addition to the free picture library and list segmentation each account comes with unlimited emails and easy tracking and reporting for social media platforms like Facebook. There is also an eCommerce connection for Shopify stores and a sophisticated Facebook advertisements integration. 

Additionally their Email Plus accounts include advanced features like email automation drip marketing surveys & polls and coupons donations and screen name A/B testing. They will let you send targeted emails to maximize your open rates.

There is no better customer service than what you'll find with Constant Contact. You can get 24/7 live chat phone support email community engagement and an extensive library of valuable materials.

They provide online training and live seminars all around the United States. Email marketing may now be easily mastered by small business owners and put to good use right away. 

How to Select the Most Effective Email Marketing Software for Your Business  

While comparing email marketing providers, it's critical to keep your unique requirements in mind. This could include extensive automation and segmentation features, a large selection of easily customizable email templates, or additional tools for multichannel campaigns.  

Not only should the best email marketing service for your business help you expand in the short term, but it should also be a viable solution as your organization's needs evolve. Each solution will have its own set of plans and prices. Therefore, it's worthwhile to conduct some research to determine the cost of each platform based on the features you require and the number of contacts to whom you intend to send messages.