To advertise and sell a product or service via digital mediums such as the Internet and mobile devices is known as "digital marketing." As online advertising overtakes print radio and TV digital must be part of any marketing mix (and budget).

Digital marketing relies on old approaches and ideas - know your consumer. Inbound marketing in which clients come to you became possible with digital marketing. It uses social media marketing analytics and targeting together with SEO-friendly content marketing to attract customers interested in your product. Social media has also produced a new paradigm of influencer marketing which employs partnerships with market "influencers" to promote a product.

Digital marketing is more precise and data-driven than traditional marketing. Digital marketing like all advertising is about connecting with your customer no matter the channel. Thus communication skills originality and the capacity to sympathize with your audience are as crucial to digital marketing success as mastery of any search algorithm.

So we compiled a list of the top 2 digital marketing courses offered by Coursera that we believe to be the most useful engaging and fun for the marketing industry as a whole. Reading material that won't tax your brain too much while riding the rails. Check out one (or all of them) to determine if your preferred options are included.

No experience or degree is required to start a new profession in digital marketing and e-commerce in six months. Businesses need digital marketing and e-commerce talent more than ever; 86% of business leaders say digital commerce will drive growth. There are 218000 job openings in this expanding field in the United States with a median entry-level income of $51000.

This curriculum by Coursera offers 190 hours of training and practice-based exams that mirror real-world digital marketing and e-commerce scenarios. The content is interactive and was created by Google personnel with industry knowledge.

You'll learn:

Developing digital marketing and e-commerce strategies recruiting and engaging customers through search and email measuring marketing analytics sharing insights building e-commerce storefronts reviewing e-commerce performance and building customer loyalty. You'll discover entry-level tools and platforms through videos exams and hands-on activities. Learn specific talents that top employers are currently looking for.

This Professional Certificate includes 7 courses:

1. Foundations of Digital Marketing and E-commerce

In this course you'll investigate entry-level jobs in digital marketing and e-commerce and determine their responsibilities and functions. You'll also discover the marketing funnel and how it influences the consumer journey.

2. Attract and Engage Customers with Digital Marketing

In this course you'll use SEO SEM and display advertising to attract and engage clients online. You will learn about the marketing funnel stages and how to use digital marketing methods to move clients through them. You'll master SEO basics including keyword research search engine algorithms and link building to enhance website traffic.

3. From Likes to Leads: Interact with Customers Online

Without an online brand presence where customers can interact with a brand no digital marketing strategy is complete. In this course you will investigate social media sites and choose which platform is best suited to your specific business needs.

4. Think Outside the Inbox: Email Marketing

Email is a primary avenue for many organizations to reach out to existing consumers encourage connection drive transactions and develop loyalty. In this course you'll learn about email marketing including subjects like building an email marketing strategy implementing email campaigns and measuring campaign performance.

5. Assess for Success: Marketing Analytics and Measurement

Discover how to change a marketing budget based on important measure information. A/B test findings will be used to optimize a campaign and uncover KPIs that define a campaign's success. You will be able to use spreadsheets to analyze and visualize data and insights as well as create presentations to share campaign progress or outcomes with stakeholders.

6. Make the Sale: Build Launch and Manage E-commerce Stores

You will construct a Shopify store enter the relevant information and add product listings. You'll learn how to approach clients online using e-commerce customers outreach techniques such as advertisements and campaigns.

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

You did it! Guaranteed Satisfaction: The seventh and final course in the Google Digital Marketing & E-commerce Certificate is Develop Customer Loyalty Online. This course will look at ways for increasing client loyalty in e-commerce. You'll also look at specialized tools for building and maintaining client connections.

Do you want to turn your interest in social media into a career? This training will teach you how to build a Facebook and Instagram presence that people want to follow! Jobs in social media marketing are among the most in-demand skills for businesses of all sizes.

This six-course program from Meta and Aptly introduces digital marketing. Facebook Instagram LinkedIn YouTube TikTok and others to help you create a social community and conduct effective social media ads.

After successfully completing the program you will:

- Get unique access to the Meta Career Programs Job Board a job search network that connects you with 200+ organizations who have committed to sourcing talent through Meta's certificate programs.

- Earn a Professional Certificate and Meta Digital Marketing Associate Certification to show potential employers your social media marketing and Meta Ads Manager skills.

Throughout the curriculum you'll do hands-on projects. Our projects let you apply social media marketing abilities like:

1. Facebook or Instagram company page.
2. Branding your company.
3. Facebook Instagram posts.
4. Content planning.
5. Social media Ad creative brief.
6. Meta Ads Manager lets you create ads.
7. Results presentation.

You'll have a project-based portfolio to show recruiters future employers and clients.

1. Introduction to Social Media Marketing

This course by Coursera teaches social media marketing. You'll learn how to choose a social media platform define goals and success indicators and identify your target audience.

2. Social Media Management

You'll learn how to generate effective social media posts and build a strong brand for social media. You'll also develop a content management approach. This includes setting up a content calendar managing and regulating articles and analyzing data for insights and iteration.

3. Fundamentals of Social Media Advertising

Develop successful Facebook and Instagram ads. Learn how to interact with design teams by creating a creative brief and how privacy policies affect ads. Complete the course by creating a creative brief for your ad campaign.

4. Advertising with Meta

Learn to develop and manage Facebook and Instagram advertising and optimize Ads Manager campaigns. You'll complete the course by developing an ad campaign in Ads Manager to build your knowledge and portfolio.

5. Measure and Optimize Social Media Marketing Campaigns

Learn how to evaluate the ROI of your marketing and how to convey social media marketing results to others in the company.

6. Meta Social Media Marketing Capstone

You'll take the Meta Digital Marketing Associate Certification Exam and get certified. After finishing your project and passing the Meta exam you'll obtain your Coursera certificate.

Wrapping Up!

If you are self-motivated, have great time management skills, and do not want to commute to a campus, online learning may be the best option for you. If you prefer face-to-face instruction, you should balance the pros and cons.

To fully reap the benefits of online learning, make sure you enroll with specific goals in mind. You'll be able to select not only the greatest learning format but also the best certificate and course of study for your needs.